Efi Μota

Programmatic Analyst with experience of working in the publishing industry. Skilled in data analysis, analytical thinking and problem solving, organisational skills and a can-do attitude. Strong research professional with a Master's degree in Educational Policy and a strong experience in research.

Programmatic Analyst - Jan 2022 – Present

Reach plc, Glasgow, UK

• Developed strategies to increase revenue; boosting revenue by 12% in 2022.
• Developed dashboards and reports that provided the company with insights into programmatic performance.
• Pro-actively monitored advertiser activity for performance and delivery; developed strategies to increase performance and monetization.
• Provided regular insights to clients detailing performance, campaign optimisations, and new opportunities.
• Analysed operational improvements against KPI’s to measure progress.
• Cooperated with project partners to develop system analysis and new system design based on client specifications.

Business Analyst - Jul 2021 – Dec 2021

Reach plc, London, UK

• Completed in-depth analysis of business processes, boosting Affiliates and Newsletter revenue.
• Conducted business process analysis and identified critical issues and gaps for an established organisational process, prioritising business needs.
• Worked Closely with stakeholders to define key performance indicators (KPI’s) and establish metrics for processes and projects.
• Synthesised current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes for business improvement.
• Collaborated with cross-functional teams to implement operational improvements and business strategies.

Preschool Teacher - Aug 2019 – Jul 2021

Top of the Class Nursery & Preschool, London, UK

• Planned, implemented, and supervised a licensed preschool program, prioritising documenting children's learning processes and tracking their individual need.

Early Years Practitioner - Sep 2018 – Aug 2019

Montys Nursery and Preschool, London, UK

• Contributed to the creation of a safe, welcoming and inclusive environment for all children.

• MSc Education Sciences – Education Policy

Aristotle University of Thessaloniki

GPA: 9.33 / 10

• BSC Early Childhood Education

Aristotle University of Thessaloniki

GPA: 7.85 / 10