Elio Ruscetta
Product photographer and Lighting director
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About
My name is Elio Ruscetta, and I am a professional photographer and lighting director based in London with over a decade of experience in the commercial and creative industries.
My Journey
My passion for photography began in Rome, where I studied the art of capturing moments and mastered both digital and analog techniques. Since then, I have worked with some of the best photographers in England as a lighting director, collaborating on high-profile projects like theSuper Bowl Campaignof last year.
In 2015, I launchedElio Ruscetta Photography, specializing in food, drinks, still life, lifestyle, portraiture, product, and interior photography. I am adept at working with various lighting and camera setups, ensuring every image conveys the desired message and aesthetic.
Work Experience
Over the years, I’ve had the privilege to work with leading global brands such asBarilla,Ducati,Montblanc,Nicholas Kirkwood,Cutler and Gross,Deliveroo,UberEATS, andRococo Chocolate. My role as an exclusive contributor toGetty Imagessince 2018 has further honed my skills in creating visually compelling content for international stock libraries.
Whether producing lifestyle shoots, crafting elegant still life compositions, or managing large-scale campaigns, I bring a problem-solving attitude, technical expertise, and a keen eye for detail to every project.
Beyond the Lens
As a lighting director, I’ve played a crucial role in shaping the visual narratives of celebrated campaigns. My understanding of light and composition ensures that each project achieves the perfect balance between artistry and commercial appeal.
My Philosophy
Photography is more than capturing an image; it’s about crafting a story that resonates. I believe in the power of collaboration, working closely with clients, producers, and art directors to deliver tailored solutions that exceed expectations.
Experience
Over the years, I’ve had the privilege to work with leading global brands such as Barilla, Ducati, Montblanc, Nicholas Kirkwood, Cutler and Gross, Deliveroo, UberEATS, and Rococo Chocolate. My role as an exclusive contributor to Getty Images since 2018 has further honed my skills in creating visually compelling content for international stock libraries.
Whether producing lifestyle shoots, crafting elegant still life compositions, or managing large-scale campaigns, I bring a problem-solving attitude, technical expertise, and a keen eye for detail to every project.
Education
PHOTOGRAPHY SCHOOL, ROMA (ITALY)
– SEPT 2008 –JULY 2009History of Photography and generally of art. Learning how to use different cameras such as digital and analogues. Working often in darkroom in order to learn how to process film and make prints.
