Founder & Managing Director - Happy Healthy Human C.I.C - Devon, UK
(2023-01)
Established Happy Healthy Human as a Community Interest Company to ensure that individuals and communities have access to affordable wellbeing resources, in rural and isolated communities. Developed strategic partnerships with local parishes, community groups and NHS Social Prescribing.
- Grant writing and fundraising campaign gained £15k.
- Cost effective pricing strategy to build a sustainable business whilst remaining true to the ethos of affordability.
- In the process of implementing a Board of Directors to ensure transparency and good governance.
- Developed strategic relationships with local councils, community groups and local parishes.
- Consulted with local GP Surgeries and network of NHS Social Prescribing.
Strategy and Board Advisor - NRS Relief - Dubai, UAE
(2014-01 - 2022-12)
Established own consultancy Priyome Consulting as a vessel for working with Boards as a Strategy Advisor and full life cycle strategic project manager. Has since been working closely with NRS International a leading private industry leader in manufacturing and developing core relief essentials for the humanitarian community. Advised the entrepreneurial Managing Director and family Board on a range of activities from M&A to Group/product diversification, Greenfield start-ups, innovation, and major commercial bid support.
- Developed pricing strategies for products including the tender of tents and mosquito nets globally, which has resulted in securing a US$17m tender in Dubai and cUS$60m in other commercial bids and tenders with profits increasing 25%.
- Shaped and executed a new market entry strategy, leading the in-field assessment and business development consulting personally with NGOs in Nepal to secure 6 new business partners, resulting in US$1.3m revenues generated.
- As a result of the above was invited as a private sector representative to the Nepal disaster planning international meeting cluster. Efforts resulted in NRS receiving a UPS International Disaster Relief Award for its integrated and immediate response in the aftermath of the 2015 Nepal earthquake.
- Following the Groups decision to establish an agri-business in Pakistan: Developed a strategy for penetrating into the spoon and powdered milk market; structured and won a one year US$950,000 lifting agreement with Pakistan Military for milk production from a dairy farm to balance risk-reward.
- Led the full life cycle of a US$10m dairy farm Greenfield project including a 5-year/3-phase growth strategy for the acquisition of heads of cattle (phase I - 1,000 heads to phase III - 5,000 heads).
- Led tenacious commercial negotiations with Australian cattle brokers and reduced the price for the procurement of 1,000 heads of cattle from US$1.5m to US$1m.
- Strategy advisor of US$3m Greenfield edible oil factory: Advised on a go-to-market strategy, a growth strategy, procurement, and sourcing of raw material.
- Transformed an underperforming Group Solar Co. acquisition, leading a product rebrand for greater consumer recognition and a Malawi microfinance projected which increased sales revenue from US$100,000 to US$220,000.
- Led Business Development activities with an INGO for the procurement and installation of solar lighting for a US$370,000 compound in South Sudan.
- Advised against a US$4.65m asset acquisition target in Malaysia, uncovering socio-economic issues which saved US$10m ill investment.
- Led the sale of the family's portfolio of London high-end properties, shaping and executing a pricing strategy which delivered 32% ROI over 5 years.
- Acted as a key strategic advisor following the CEO's decision to acquire London hotels, undertaking feasibility studies and financial/marketing/locations/ demographic analysis to advise on £25m investment per unit.
- Shaped a Hotel Management strategy, identifying/negotiating franchise agreements with Marriott Edition & Accor.
- Acted as strategy advisor on the Groups decision to construct hotels in the UAE; evaluating locations for land acquisition and development and negotiating prices for land parcels of up to US$47m.
- Advised against a Greenfield development project in UAE, recommending a 'purchase and hold' strategy for acquired land following economic unrest in the region, resulting in an 11% ROI upon re-sale of the land a year later.
- Strategy advisor for the acquisition of a branded, established US$140m hotel in the UAE, recommended against the purchase due to lack of economic ROI, thus saving the Group US$multi-million losses.
Consultant - Wealth Management - Prosperity - Dubai
(2012-01 - 2013-12)
Relocated to Dubai and advised on investment and portfolio management, including offshore structures and trusts.
- Improved internal processes for the company, embedding a CRM database & facilitating sales training for the team.
Court Support Advisor - The Personal Support Unit - UK
(2010-02 - 2012-03)
Assisted in preparing and representing a personal contact in the high court. Upon winning was approached to work voluntarily for a charity supporting litigants-in-person.
- Researched family and Civil Court cases, prepared evidence and accompanied litigants-in-person in Court.
- Assisted with grant funding applications and organized fundraising events (business networking events for legal professionals) with benefactors and procured 17,000 GBP in donations.
Interim Managing Director & Strategy Advisor - Ventmed - UK
(2007-05 - 2009-11)
Approached to assist a Board of entrepreneurs looking to develop a medical device start-up and joined as Interim Director and strategy advisor working on a retainer basis. Ventmed specialises in the sourcing and distribution of respiratory consumable products used in Acute care, Emergency care and Homecare settings.
- Developed a Go-to-Market strategy and project led the Company start-up including establishing a legal entity.
- Designed the operational infrastructure and embedded all associated SOPs, including finance, marketing, a HR department including all policies and procedures, board governance, and Customer Care and After Care departments.
- As business development lead, built a network of remote agents, fostered relationships and secured business with 20+ leading NHS Acute Hospital Trusts as well as a range of private clinics.
- Played a pivotal role in Ventmed's evolution into credible business and NHS supplier before advising the Board on an exit strategy and instrumenting its sale for 3x start-up capital. The Company has now grown into a £multi-million entity.
Casino & Onboard Operations Manager - Royal Caribbean & Celebrity Cruises - Worldwide
(2000-08 - 2007-04)
Appointed to a pivotal operational role with full accountability for driving $multi-million revenue generation onboard luxury cruise liners and assisting with key M&A transformation and integration activities impacting 8,000+ crew members following the merger of Royal Caribbean and Celebrity Cruises.
- Held full P&L accountability up to US$50m annually for casino operations and led teams of 50+ managing all recruitment (200+ people on a rotational basis), training, KPI setting and performance management.
- Shaped and executed a business development strategy and innovative on-board marketing initiatives to drive footfall and attain revenue targets of US$7-10,000 per week.
- Proactively identified cost saving operational synergies in excess of US$3.2m for casino operations.
- Programme managed a 2-year fleet wide roll out programme for Organizational Change including HR, branding, SOPs, passenger safeguarding/H&S, CSR & corporate governance to integrate Celebrity Cruises acquisition.
Board Member - Excellence Solutions - London, UK
(2024-01)
- 3 year tenure for business and strategy advisory.
Graduate Management Trainee - Andersen Consulting (now Accenture) - London, UK
(1999-01 - 2000-12)
- Opposed fierce competition to secure a place on Andersen's Graduate Management Trainee Program and gained invaluable exposure to corporate strategy & execution, financial analysis and modelling before the business was acquired.
