Elle Spencer

Fresh challenge sought by enthusiastic professional with 27+ years of cross-sector experience in youth support, content development, and special education assistance. Brings strong organization, communication, empathy and problem-solving to deliver measurable improvements in youth engagement, user-facing content performance, and student progress. Skilled at coordinating multidisciplinary teams, producing clear client- and user-focused materials, and building community partnerships; seeking to apply these strengths to outcomes-driven programs that expand service delivery and stakeholder collaboration.

Youth Support Worker - Horizon Care

(2024-12 - 2025-11)

• Implemented individualized support plans that improved youth engagement and attendance by measurable margins.
• Led crisis interventions to de-escalate incidents and restored safe environments with documented outcomes.
• Coordinated multidisciplinary meetings to address behavior goals and achieved measurable progress for multiple clients.
• Delivered life-skills coaching and maintained case notes that supported positive transitions to independent living.
• Fostered trusting relationships with youth, enhancing communication and encouraging personal growth through a compassionate approach.
• Orchestrated partnerships with local organizations to provide resources, enhancing service delivery and expanding support networks for clients.

Copywriter - Thames Water

(2021-09 - 2024-07)

• Developed clear customer-facing copy for Thames Water campaigns, increasing user engagement with measurable results.
• Edited and maintained content guidelines to ensure consistent brand voice across channels and reduce revision cycles.
• Collaborated with UX and product teams to produce content that improved task completion rates and reduced user confusion.
• Managed multiple content projects to deadline, delivering high-quality assets that supported business objectives and stakeholder needs.
• Enhanced content strategy by integrating SEO best practices, leading to substantial improvements in organic traffic and visibility.

LSA/SEN TA Supply roles - Aquinas Education

(2020-10 - 2021-09)

• Supported students with special educational needs in classroom settings, improving task engagement and participation.
• Implemented individual learning strategies that produced measurable results in student progress tracking.
• Coordinated with teachers and therapists to adapt resources and reduce behavioral incidents during lessons.
• Managed administrative records and communication with parents to ensure consistent support and continuity of care.

SEN Teaching Assistant - Compass School Bermondsey

(2019-01 - 2020-07)

• Supported small-group literacy sessions boosting student engagement and measurable reading progress.
• Adapted individualized learning plans to meet varied needs and improved classroom participation.
• Collaborated with teachers to implement behaviour strategies reducing disruptions during lessons.
• Monitored and documented pupil progress to inform targeted interventions and parental updates.
• Fostered a nurturing learning environment, enhancing student confidence and promoting a positive classroom culture.

Head of Marketing Communications - Hargreaves Lansdown

(2018-01 - 2019-01)

• Led integrated marketing communications strategy raising brand engagement with measurable results.
• Directed cross-channel campaigns that improved lead quality and conversion rates.
• Established monthly performance reporting to track campaign ROI and inform budgeting decisions.
• Built and mentored a communications team to increase output and reduce time-to-market for campaigns.

Head of Copy - April Six

(2017-11 - 2017-12)

• Led copy team to produce campaign content within tight deadlines, improving delivery consistency.
• Developed brand voice guidelines that increased message clarity and drove measurable results.
• Implemented editorial review process that reduced errors and improved content quality.
• Coached writers to improve headline conversion and audience engagement.
• Coordinated cross-functional briefs to solve messaging gaps and strengthen campaign impact.

Creative Director - True

(2017-06 - 2017-11)

• Led creative team to produce brand campaigns that increased customer engagement with measurable results.
• Directed design and art production to shorten project delivery times and improve quality.
• Implemented content review standards that reduced revisions and improved consistency across channels.
• Coordinated cross-functional teams to resolve creative bottlenecks and improve campaign outcomes.

Head of Copy - LIDA/M&C Saatchi Group

(2014-03 - 2017-06)

• Led creative copy team to deliver integrated campaigns meeting client deadlines and quality standards.
• Directed messaging strategy that produced measurable results for multiple national campaigns.
• Established editorial guidelines improving consistency and reducing revision cycles across projects.
• Coached writers to improve pitch success and client satisfaction with clear feedback and mentoring.

Senior Copywriter - Graymatter

(2012-01 - 2014-03)

• Led creation of brand voice guidelines that improved copy consistency across campaigns with measurable results.
• Developed high-conversion ad and email copy that drove a noticeable uptick in lead generation.
• Managed cross-functional briefs to align creative and product teams, reducing revision cycles by a clear margin.
• Implemented A/B testing for headlines and CTAs, producing actionable insights and improved campaign performance.
• Fostered team brainstorming sessions to enhance creative strategies, resulting in innovative campaign concepts that resonated with target audiences.

Freelance Senior Copywriter - Freelance - Munich

(2009-05 - 2012-01)

• Developed persuasive copy for diverse clients that increased campaign conversion rates with measurable results.
• Managed end-to-end content projects for digital and print, delivering on-time materials that met client goals.
• Optimized headlines and CTAs to drive higher engagement, producing noticeable improvements in click-through performance.
• Collaborated with designers and marketing teams to align messaging, improving campaign cohesion and client satisfaction.

Senior Copywriter - BMB

(2007-06 - 2009-05)

• Led creation of long-form and short-form copy for campaigns that increased client engagement with measurable results.
• Designed messaging frameworks that reduced revision cycles and improved time-to-publish.
• Collaborated with art directors to align copy with visual concepts, improving campaign cohesion.
• Optimized headlines and CTAs across channels to drive measurable uplift in response rates.

Senior Copywriter - Tangible Financial

(2005-07 - 2007-06)

• Led creation of marketing copy that improved campaign engagement and produced measurable results.
• Managed cross-functional briefs to deliver 12 product launches on schedule.
• Edited and finalized advertising copy to ensure brand consistency and reduce revisions.
• Developed targeted messaging that increased lead quality and improved conversion metrics.

Senior Copywriter - CST/The Gate Worldwide

(2000-09 - 2005-06)

• Developed advertising copy for global campaigns that increased client engagement and delivered measurable results.
• Led cross-functional briefs to align creative direction and reduced revision cycles by a noticeable margin.
• Produced branded content that strengthened messaging consistency and improved campaign recall.
• Optimized headline and body copy to improve conversion rates and support sales objectives.

Copywriter - J. Walter Thompson

(1998-06 - 2000-09)

• Developed persuasive ad copy for print and broadcast campaigns that increased client engagement with measurable results.
• Collaborated with art directors to produce cohesive campaign concepts that met deadlines and budget targets.
• Wrote targeted taglines and scripts that improved message clarity and drove stronger audience response.
• Conducted market and competitor research to refine creative briefs and solve positioning gaps for clients.

BA (Hons) First Class - Business Administration - University of Hertfordshire

Diploma - Advertising Copywriting - West Herts College

Level 2 Team Teach

TEFL Teaching Certificate A Level - Economics, Sociology O Levels - Maths, English, History, German, Biology, Business Studies