Elliot Jennings

Strategy consultant specialising in consumer and retail. CIMA-qualified (first-time passes; 7th globally in OCS). Proven record delivering growth strategy, operating model design and commercial due diligence for FTSE-level clients.

Assistant Manager - Strategy and Performance Transformation: Consumer, Retail and Leisure at KPMG (2024-01 – Present)

Drove consumer growth strategy and operating model transformation workstreams across UK and EU retailers and FMCG, shaping board-level recommendations from complex analysis

• Led market sizing, value pool and competitor analysis for a 10-year growth strategy for a leading UK wholesaler, identifying priority growth opportunities and informing C-suite investment decisions
• Led analytical workstreams to develop category and customer strategy for a Tier 1 UK grocer, including end-to-end management of a large-scale consumer survey with external partners
• Identified c.£220m of cost optimisation opportunities through end-to-end value chain analysis for a leading UK grocer, helping set cost transformation priorities
• Built a detailed cost-to-serve model for a major UK food wholesaler, generating actionable insights on product flow and operational complexity to inform a 10-year strategic plan
• Delivered commercial due diligence and transaction strategy support across major consumer deals, including a £1bn Beauty acquisition and a global CPG divestment
• Coached and quality-assured junior team members, strengthening analytical rigour and improving client-ready outputs across engagements
• Built capability across KPMG's growth strategy proposition, contributing to go-to-market materials, thought leadership and business development activity

Analyst – Strategy and Performance Transformation at KPMG (2021-01 – 2024-01)

Led workstreams across consumer and retail, financial services, and healthcare & life sciences strategy engagements, owning core deliverables and client interactions beyond analyst level

• Delivered growth strategy, transformation, and commercial due diligence projects, building strong analytical and storytelling capabilities in Excel and PowerPoint

Sales Assistant at Iceland (2016-01 – 2017-01)

Worked within a fast-paced retail environment supporting day-to-day store operations and customer service

CIMA Qualifications in Management Accounting – The Chartered Institute of Management Accountants (CIMA) (2021-01 – 2024-01)

BSc (Hons) in Management – University of Nottingham (2017-01 – 2020-01)

A Levels in Business Studies, Physical Education, English Literature, Maths – Plume School (2010-01 – 2017-01)