Emiliano Rattin

Senior Creative with over 20 years of experience delivering integrated marketing solutions across pharmaceuticals, MedTech, healthcare and governance. Combines creative leadership with deep sector expertise to develop compliant, insight-driven campaigns that translate complex scientific and policy content into clear, engaging narratives. Proven ability to lead cross-functional teams, build trusted senior client relationships, and oversee full campaign lifecycles across digital, print, and social channels.

Experienced in ABPI, EFPIA, and IFPMA compliance, and recognised for uniting strategic vision with hands-on execution to deliver measurable results in regulated, fast-paced environments.

• Partner with agencies, brands, and organisations to craft insight-driven, compliant communications across digital, print, and experiential channels. 
• Lead end-to-end creative strategy, from concept development to execution 
• Provide senior-level creative and account consultancy to help clients strengthen brand positioning and audience engagement. 
• Direct multidisciplinary networks of freelance designers, copywriters, and animators to deliver flexible, high-quality outputs tailored to each project. 
• Develop visual identities, brand ecosystems, and campaign toolkits for healthcare, governance, and MedTech sectors. 
• Support clients in translating complex clinical or policy information into accessible narratives for HCP, patient, and stakeholder audiences. 
• Foster long-term partnerships with creative agencies and in-house teams, enhancing operational efficiency and creative consistency.

• BA in Public Relations, Advertising & Applied Communication – IULM University, Italy
• Google Digital Marketing Certification

• Royal Bank of Scotland Management Mentorship