Emily-Grace Tye

Creative and commercially focused Visual Merchandising Manager with over 8 years of experience across luxury and premium fashion retail. Having worked with brands including Belstaff, Lacoste and Ralph Lauren, I have led campaign launches, showroom installations, store openings and retail activations across the UK and ROW. I enjoy turning creative concepts into engaging customer experiences, while ensuring projects are delivered on time, within budget and in line with brand standards.

Known for my strong organisational skills, attention to detail and ability to build relationships across all levels of a business. I am proficient in Adobe Creative Suite and SketchUp, with a strong eye for detail and a passion for creating impactful customer journeys.

Visual Merchandiser UK & ROW - BELSTAFF

(2024-05)

• Led the end-to-end development and execution of global visual merchandising campaigns across retail stores, windows, wholesale showrooms and customer touchpoints, ensuring consistent brand storytelling and commercial impact.
• Directed the delivery of high-profile brand collaboration launches, creating premium customer experiences aligned with both creative vision and commercial objectives.
• Directed seasonal sale launches across multiple store formats, creating commercially effective visual merchandising strategies that maximised product visibility and customer engagement.
• Planned, designed and delivered both the London and Munich seasonal showrooms bi-annually, creating immersive brand environments for wholesale partners and key stakeholders.
• Executed temporary retail activations and pop-up experiences throughout the UK and Europe, ensuring consistency of brand standards while adapting concepts to diverse locations and formats I designed and produced props and point of sale displays to sit along side the collections and orgianised all logisitics and elements within a tight budget.
• Developed and implemented visual merchandising guidelines, ensuring consistent execution of brand standards across stores, wholesale accounts and international markets including a seasonal guideline for every campaign and trained all in-store visual merchandisers, store managers and other retail teams.
• Oversaw global visual merchandising logistics, coordinating the distribution of fixtures, props, mannequins and campaign materials across multiple international locations.
• Collaborated closely with Brand, Marketing, E-commerce, Retail Operations and external suppliers to deliver 360 campaign launches and store activations that kept the brand consistent throughout.
• Produced technical drawings, scale plans and presentation materials using Adobe Creative Suite and SketchUp to support different projects including new store openings, window designs or wholesale pop up activations.

North Area Visual Merchandiser - LACOSTE

(2023-05 - 2024-05)

• Managed visual merchandising standards across stores throughout the North of England, Scotland and Northern Ireland.
• Built strong relationships with store management teams to ensure consistent execution of global visual merchandising guidelines.
• Partnered closely with Area Sales Managers to align visual presentation with commercial objectives and maximise sales performance.
• Supported the successful opening of new stores, including flagship locations and the Regent Street model store.
• Delivered regular visual audits, coaching and training to improve store standards and customer experience.
• Liaised with Lacoste headquarters in Paris, ensuring store imagery and reporting met global brand requirements.
• Assisted with seasonal guideline implementation and presentation materials for regional teams.

Visual Merchandising Supervisor - LACOSTE

(2021-07 - 2023-05)

• Supported the opening of the Bicester Village outlet store, working alongside UK and European Visual Merchandising teams.
• Established and maintained high visual merchandising standards, contributing to strong store presentation and commercial performance.
• Delivered seasonal campaigns and concept launches, including the Polaroid activation, in line with global brand guidelines.
• Managed store money mapping and supported commercial decision-making through weekly trade analysis and reporting.
• Collaborated with senior Visual Merchandising leaders to plan and execute commercial and visual strategies.
• Selected to attend Lacoste VM Camp, working with global and EMEA Visual Merchandising leadership teams.
• Supported the opening of the Champs-Élysées flagship store in Paris, contributing to the launch of new global visual merchandising concepts.
• Developed and implemented innovative VM techniques that were subsequently adopted across the wider business.

Brand Presentation - RALPH LAUREN

(2018-06 - 2021-07)

• Delivered seasonal launches and visual merchandising initiatives, ensuring the store was visually engaging and commercially focused.
• Led store moves, window installations, and product presentations in line with brand standards.
• Planned and executed commercial changes using KPI analysis and sales data to maximise trading opportunities.
• Supported seasonal launches across European stores through secondment projects and cross-functional collaboration.
• Worked closely with the Global Visual Merchandising team to implement brand concepts and best practices.
• Delivered exclusive in-store events and activations to enhance the customer experience.
• Conducted competitor shops to identify trends and maintain a competitive market position.
• Trained and developed sales associates and management teams on new products, concepts, and visual merchandising standards.

Level 4 - Visual Merchandising - FASHION RETAIL ACADEMY (2017-09 - 2018-05)

Level 3 - Fashion Retail & Design - AYLESBURY COLLEGE (2015-09 - 2017-07)

10 GCSE's (A* - C) Including Maths & English - WADDESDON SCHOOL