Marketing Manager - Estée Lauder Companies, Bobbi Brown - UK & Ireland
(2023-07 - 2026-08)
- Lead UK & Ireland 360° launch campaigns across complexion, skincare, and Christmas, acting as central campaign lead across Marketing, Sales, PR, Social, Retail, Online, Education and Demand Planning.
- Delivered £4.7M YTD sales through Put Together in 5, representing 40% of brand mix, over-indexing +4pts vs brand performance and driving +14% YoY growth on Corrector Stick.
- Drove market share gains across hero categories, including Weightless Skin Foundation +2.1pts, Foundation Stick +2.5pts and Corrector Stick +2.2pts.
- Owned retailer-specific execution for Boots, Sephora, and Space NK, ensuring hero-led visibility, consistent 360 messaging and commercially focused in-store and online activations. As well as key activations across John Lewis, Harrods, and Selfridges.
- Owned John Lewis activations including gold package window campaign and in-store sites.
- Led Retailer Strategy meetings presenting new product development for upcoming seasons.
- Led Space NK launch strategy from deck development to cross-functional alignment #1 brand in Makeup search online and +15% new customer acquisition.
- Conceptualised PRO-led retail events, including John Lewis Edinburgh (+70% vs LY) and Brown Thomas (+158% vs LY).
- Led sampling and consumer acquisition strategy, including SoPost sampling campaign reaching 10,000 consumers via Meta.
- In-depth pricing analysis with new product pricing recommendations shared and aligned with senior stakeholders.
- Led Christmas forecast replan strategy using prior year sell-through insights, supporting three locally relevant Christmas sets and optimising forecasts for FY27.
- Chair bi-weekly cross-functional 360 meetings to align teams on campaign execution, promotions and events while improving accountability and communication.
Assistant Product Manager - Estée Lauder Companies, Bobbi Brown
(2020-07 - 2023-06)
- Managed face and skincare categories for Bobbi Brown and Darphin, supporting 360 campaign execution, product forecasting and launch implementation.
- Led product redress process for face and skincare from concept to counter, aligning stakeholders to deliver on-counter timings.
- Led annual pricing review and competitor analysis, presenting recommendations to senior stakeholders and managing system updates.
- Managed brand sampling strategy across retailer in-store and online initiatives, alongside marketing collateral and promotional budgets.
- Led Retailer Strategy Meetings for face and skincare launches.
Assistant VM & Events Manager - Estée Lauder Companies, Bobbi Brown - UK & Ireland
(2019-06 - 2020-07)
- Led rollout project for new mainline tester units across UK & Ireland alongside the VM Manager.
- Managed store events strategy, store collateral forecasting and campaign launch support including lightbox rollout, launch units and eventing programmes.
Trade Marketing Executive - Rodial, NIP+FAB
(2018-05 - 2019-06)
- Sole marketing lead for NIP+FAB, reporting into the Head of Sales and managing retailer and consumer event activity including Stylist Live 2018 and IMATS 2019.
- Led trade marketing plans with Boots and Superdrug, beauty box sampling initiatives, and e-retailer brand hub strategy.
Marketing Executive - Harrods Hair & Beauty Salon
(2016-07 - 2018-05)
- Coordinated online and offline marketing communications including emails, homepage banners, digital screens, website features, and blog content.
- Managed in-store and external consumer events, social media content, website updates, and monthly marketing reporting.
Marketing Coordinator - La Prairie
(2015-12 - 2016-06)
- Managed forecasting and demand for products, samples and testers, retailer ecommerce strategy, GWP programmes and annual conference organisation for 100+ Beauty Advisors.
- Analysed and reported on marketing campaign performance.
Home Marketing Executive - Harrods
(2015-02 - 2015-12)
- Implemented home marketing strategy, managing collateral, CRM emails, budget tracking, campaign reporting, brand launch support, and promotional events.
Marketing Assistant, Beauty, and Home - Harrods
(2014-09 - 2015-02)
- Supported Beauty and Home marketing activity, including GWP creation, paid media adverts, artwork briefing, print coordination, purchase orders, and stakeholder briefings.
