Designer at Trespass (2024-01 – Present)
Head designer for Menswear Outerwear and Lifestyle. Given opportunity to be the Head designer for Female Activewear and Fleece, as well as Menswear Outerwear and Lifestyle after 6 months. Designed AW25/26, SS26 and AW26/27 Collection.
- Forecast trends and range plan for up to 12-18 months ahead using online resources
- Researching sport and technically appropriate products through customer needs assessment and sales reports
- Work closely with retail and buying team with regular meetings to understand customer habits and analysis best sellers for design
- Source fabrics and trims, prints for best design and functionality of all products from materials suppliers or garment factories
- Create brief for any external work done and assess its suitability when it is completed
- Daily management of the critical path and ensure that the designs are on track to monthly targets
- Create clear and highly detailed CADS and artworks using Adobe Illustrator for our suppliers and technical team for Tech Packs
- Review lab-dips, strike-offs, prototypes and samples on fit, quality and design
- Design seasonally appropriate products with CADS that are technically correct for construction
- Brief overseas factories on styles and maintaining support throughout the development
- Present new collections to Director for sign offs, explaining all technical features and fabric qualities clearly
- Manage fits on personal collections and discuss measurements for specs
- Communicate with suppliers to ensure all new styles meet brand guidelines and are delivered on time for sales meetings, photography shoots, and bulk orders
- Review samples, packaging and carton markings and liaise correct information to suppliers and factories, to ensure they are meeting brands guidelines before shipment
- Work closely with logistic team in china and uk for bulk orders and carton marking sign offs
- Organise samples for sales meetings
- Present all new styles to sales teams and directors in the lead up to internal meetings
- Work closely with Ecommerce and Photography Team on new products
- Liaise with the marketing department to relay product information features and benefits that may be used for marketing purposes
Product Team Lead at Inform Active (2024-01 – 2024-12)
Advised and guided CEO on brand growth.
- Created mood boards and concept boards relating to design brief
- Designed seasonally appropriate products with CADS that are technically correct for construction for circular knitting or cut and sew
- Created detailed Tech Packs for production, including measurements, and construction details
- Organised boards with monthly design drops and launch dates
- Managed product team, sign off designs, and tech packs for CEO
- Reviewed lab-dips, strike-offs, prototypes and samples on fit, quality and design
- Briefed overseas factories on styles and maintaining support throughout the development
- Sourced suppliers suitable for product, and communicate with them on a daily basis
- Organised photoshoots, sourced models and created brand language for website and socials
Head of Sportswear Design at DFYNE (2022-01 – 2024-12)
Created my first concept collection which has been the biggest sales to date, making 100k in 24 hours. First designer to join start up brand and helped it grow and develop into a multi-million brand.
- Developed product department, designed all products, organised fabric library and sourced all current suppliers
- Designed brands first collaboration collections with Emma Lanyi and Hannah Pearson
- Designed all products, collections identity and concepts up to 2025
- Forecasted trends and range plan for up to 12-18 months ahead using online resources and attending shows globally
- Researched sport appropriate products through customer needs assessment, athlete interview
- Researched and presenting mood, colour, trend and key styles
- Collaborated within the design team to ensure trend research and our approach to it is consistently relevant to the brand aesthetic, brand strategy, concepts and customer profiles
- Analysed sales reports, and customers behaviour to understand customers needs
- Sourced fabrics and trims, seasonal colours, prints and jacquards for best design and functionality of all products from materials suppliers or garment factories
- Created brief for any external work done and assess its suitability when it is completed
- Managed the critical path and ensure that the designs are on track to monthly targets
- Created clear and highly detailed tech packs and artworks using Adobe Illustrator
- Reviewed lab-dips, strike-offs, prototypes and samples on fit, quality and design
- Designed seasonally appropriate products with CADS that are technically correct for construction for circular knitting or cut and sew
- Briefed overseas factories on styles and maintaining support throughout the development
- Traveled to factories in China, Portugal and Turkey to ensure product is up to standard and to maintain relationships
- Created garment spec workbooks using Microsoft Excel
- Reviewed product returns data and customer feedback to help guide next collections and rectify any quality issues
- Liaise with the marketing department to relay product information features and benefits that may be used for marketing purposes
Trend Researcher at Quiz Clothing (2021-01 – 2022-12)
- Responsible for researching seasonal directions thoroughly to ensure awareness about tendencies, newness and art direction
- Researched future, current and macro trends and created reports and concept boards
- Co-create with buying and design team to deliver research and trend directions, covering concept, colour, print, and silhouettes
- Worked closely with the buying team to understand the commercial needs for the department and drive the success of research
- Research current happenings across fashion and lifestyle industries, extracting relevant research to inform trends
- Worked closely with Buyers, Designers and Directors on amending products for customers needs and to relate to current trends
- Worked with Merchandisers and Buyers to predict pricing and cost solutions
Sportswear Designer at Stevensons Ltd (2019-01 – 2022-12)
Promoted from Junior Designer to Sportswear Designer. Involved in creating designs for a collaboration with Nike for Team Scotland and Team Wales in Commonwealth games.
- Researched into patterns/print, colour and product trends suitable for team kits
- Designed new prints
- Developed and designed Team Sports product
- Communicated with Nike and Canterbury on designs and products for clients and clubs
- Followed the design process from start to finish
- Created block patterns with correct Pantones and graphics for manufacturers
- Communicated with suppliers and manufacturers to develop product
- Worked cross functionally and support on photo shoot
Junior Sportswear Designer at Stevensons Ltd (2018-01 – 2019-12)
- Developed design briefs to suit the client's needs
- Researched into sports trends and created concept and colour boards
- Created eye catching designs suitable for club kits
- Prepared artwork for print and digital platforms
- Communicated with clients and worked to time constraints
- Produced new concepts and ideas
