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Esther Davids

Esther Davids

Senior Dynamics 365 Test Manager and Transformation Delivery Consultant

Talent
LondonMember since July 14, 2026
Dynamics 365Dynamics 365 Customer Engagement (CE)Power PlatformAzure DevOpsDataverseCRM integrationsBusiness process mappingTest strategy designSIT/UAT strategyRegression testingBusiness process validationQuality assuranceTest governanceDefect managementData migrationDual Write integrationsCPQ (Configure, Price, Quote)Power AutomatePower BIMicrosoft FlowSalesforceSalesforce Marketing Cloud (SFMC)SQL Server Reporting Services (SSRS)Dynamics Testing FrameworkSystem Integration Testing (SIT)User Acceptance Testing (UAT)Enterprise CRM transformationSupply chain processesInventory ManagementProcurement
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Dynamics 365Dynamics 365 Customer Engagement (CE)Power PlatformAzure DevOpsDataverse

About

Senior Dynamics 365 Test Manager and Transformation Delivery Consultant with 8+ years' experience leading enterprise CRM, ERP and digital transformation testing programmes across financial services, pharmaceutical, retail and manufacturing sectors. Proven expertise delivering D365 CE implementation governance, SIT/UAT strategy, regression testing, business process validation and stakeholder-led quality assurance frameworks. Strong track record managing cross-functional testing teams, establishing scalable test governance models, improving release quality, and driving successful enterprise CRM implementations alongside internal delivery teams and external implementation partners.

Experienced across Dynamics 365, Power Platform, Azure DevOps, Dataverse, CRM integrations, business process mapping and enterprise change delivery.

Experience

Senior D365 Test Lead/ Manager – (Salesforce, SAP and D365) - Uniphar

(2024-03)

Enterprise CRM Transformation

  • Led the test strategy design and planning to support impact assessments on shortlisted migration options from Salesforce, SAP ECC6 to SAP /4HANA and integration to D365
  • Developed comprehensive SIT, UAT and regression testing strategies aligned to complex business process flows and implementation milestones.
  • Created and governed end-to-end test plans, defect management processes, reporting frameworks and release readiness controls.
  • Supported enterprise Dynamics 365 CE CRM transformation delivery across EU business operations.
  • Evaluated test implications on both legacy and target CRM/ERP platforms during the LDR phase.
  • Collaborated with business and technical leads to assess the rollout sequence for warehouses and depots, ensuring testing aligned with logistics and operational priorities.
  • Worked with cross-functional teams to estimate and validate the cost, technical complexity, and business risks of cutover scenarios.
  • Managed and mentored Test Analysts across multiple concurrent delivery streams, improving execution consistency and defect resolution efficiency.
  • Supported high-level assessments of working capital impact and coordinated relevant validation activities for the rollout of G2 and other software upgrades.
  • Worked closely with product owners, functional consultants and business SMEs to validate D365 CE business process functionality and its integration to downstream systems.
  • Produced executive-level testing dashboards, defect reporting and programme quality metrics for senior stakeholders.
  • Produced testing status reports, quality metrics and defect summaries for programme leadership.

Test Lead – (CRM, ERP) - Loreal

(2022-03 - 2024-02)

Global D365 CE Rollout

  • Supported global Dynamics 365 CE rollout delivery across UK, Germany, Paris and South Africa regions.
  • Coordinated end-to-end testing activities across multinational business and technology teams.
  • Examine and interpret both business and technical requirements to fully understand testing needs.
  • Establish and maintain the test environment, ensuring it accurately replicates the production environment as closely as possible.
  • Develop, update, and manage the necessary test data sets to validate the actuarial model and valuation calculations.
  • Perform manual test cases to verify the functionality, accuracy, and performance D365
  • Maintain a traceability matrix to ensure all business and technical requirements are accounted for in the test cases and to monitor testing progress.
  • Create and maintain documentation for test strategies, test plans, test cases, and other relevant materials for future reference and audit purposes.
  • Conduct workshops with stakeholders from each of the regions (South Africa, Paris, Germany and the UK) in order to solicit the UAT requirements.
  • Study the existing Legacy OE/CE systems and establish the functional gaps of those systems to D365.
  • Work with the businesses to ensure their processes are accurately represented in D365.
  • Test Integration of CPQ (Configure, Price, Quote) and CRM with Invictus.
  • Take responsibility with the legacy OE/CE systems data transfer to D365.
  • Develop and implement data migration strategies, ensuring seamless transition of data from legacy systems to D365 CE.
  • Work alongside integration teams to execute Dual Write (DW) and assist with any data synchronization problems encountered.
  • Plan and perform System Integration Testing (SIT), and User Acceptance Testing (UAT).
  • Test Dual Write integrations, CRM-Invitus, and CPQ integrations sufficiently.
  • Evaluate the system operational result during post implementation stage and assess the user's feedback for system enhancement.
  • Utilize tools such as Power Automate, Power BI, and Microsoft Flow for process automation and analytics.

Test Manager / Lead – (CRM) - Astrazeneca

(2019-06 - 2022-02)

End to End Implementation

  • Develop comprehensive test plans, strategies, and test cases tailored specifically for Microsoft Dynamics 365 Customer Engagement (CE) and Power Platform solutions.
  • Supported end-to-end Dynamics 365 implementation delivery, including migration validation and hypercare support.
  • Collaborate with the migration team to ensure pre-cutover data migration to D365.
  • Manage the end-to-end D365 implementation life cycle, including blueprinting, configuration, testing, training, and post-go-live support.
  • Coordinate with the technical team for legacy systems back-up pre-migration to D365.
  • Execute both manual and automated tests across different stages of the software development lifecycle (SDLC) to validate the quality of D365 CE and Power Platform applications.
  • Test and verify integrations with external systems to ensure seamless data flow from legacy to D365.
  • Enable and configure D365 CE according to agreed business requirements.
  • Collaborate with support teams to offer hands-on support during the hyper care phase by helping resolve issues raised post-cutover activities.
  • Continuously update test cases to reflect new features, changes, or enhancements in D365 CE and Power Platform solutions.
  • Share insights and best practices with team members to uplift overall testing capabilities and knowledge of D365 CE and Power Platform testing.

Dynamic CE Consultant – (CRM) - Coca Cola

(2017-01 - 2019-06)

  • Conduct workshops and requirement gathering sessions with stakeholders to understand business needs and translate them into system requirements.
  • Configure and customize Dynamics 365 CE entities, forms, views, and dashboards to align with client-specific business processes.
  • Collaborate with project managers and stakeholders to define project scope, timelines, and deliverables.
  • Provide training and support to end-users, including developing training materials and conducting user training sessions.
  • Collaborate with developers to design and implement customizations, plugins, and integrations to extend D365 CE functionality.
  • Work with technical teams to ensure seamless integration between D365 and other third-party systems.
  • Develop test plans Azure DevOps and Dynamics Testing Framework for functional, integration, and user acceptance tests (UAT) to ensure system meets business and technical requirements before go-live.
  • Develop and maintain system documentation, including solution design documents, user guides, and release notes.
  • Conduct post-implementation reviews and provide recommendations for ongoing system enhancements and improvements.

Test Consultant (Salesforce Marketing Cloud – CCM) – (CRM, Salesforce) - Santander Corporate and Investment Bank (SCIB)

(2016-11 - 2017-08)

  • Define test scope, objectives and deliverables in collaboration with stakeholders.
  • Act as primary point of contact between stakeholders and project teams on consolidation of outbound digital channels into Salesforce Marketing Cloud (SFMC).
  • Facilitating discussions with stakeholders and working closely with the product owners and managers to ensure test cases are appropriately captured and prioritized.
  • Responsible for coaching the test team to continuously improve, sharing good practices with team members and making recommendations for test process improvements where necessary.
  • Worked on Continuous Improvement (CI) and Continuous Deployment (CD)backlog in Azure DevOps, lunch-n-learns and discussions across teams to pass on test execution knowledge required for D365.
  • At the end of the sprint, collect test results and record in Salesforce for reporting purposes.
  • Setting sprint goal to ensure product owner and development team understand the work towards achieving the goal at the end of the sprint.

Dynamics 365 Functional Test Consultant (CRM, ERP) - Fourth

(2015-04 - 2016-07)

WFM and P2P&I

  • Manage end-to-end implementation projects for Dynamics 365 CRM, collaborating with client stakeholders and project teams.
  • Conduct a thorough analysis of supply chain processes, identify inefficiencies, and propose solutions to optimize operations.
  • Configure and customize Dynamics 365 CRM modules, including Inventory Management, Procurement, and Warehouse Management, to align with client needs.
  • Provide training and support to end-users, ensuring effective utilization of Dynamics 365 CRM functionalities.
  • Collaborate with developers to design and implement custom features and integrations to address unique business requirements.
  • Conduct user acceptance testing (UAT) and facilitate smooth deployment of Dynamics 365 CRM solutions.
  • Develop and maintain comprehensive documentation of configuration changes, customizations, and system processes.
  • Provide guidance on best practices for supply chain management within the Dynamics 365 environment.
  • Conduct workshops and knowledge-sharing sessions to enhance team expertise in Dynamics 365 SCM.
  • Utilize tools such as Power BI, SQL Server Reporting Services (SSRS), and Azure DevOps for reporting and analytics.

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