Ethan Jones

I’m a communications professional with experience leading high-impact PR and media strategies across financial services, international development, and the built environment. I thrive on shaping narratives that connect ideas, influence stakeholders, and deliver measurable outcomes.

At The Wilful Group, I manage communications campaigns for clients including The World Bank (IFC), FSD Africa, and the Royal Academy of Engineering. My work spans multiple regions — from Europe and North America to Africa — where I develop strategies that build trust, visibility, and engagement. I’ve established strong relationships with leading global media, including the Financial Times, The Telegraph, CNN, and BBC, and I regularly advise senior executives on messaging, positioning, and thought leadership.

Before joining Wilful, I worked at Unsworth Sugden, where I led communications for Barratt Developments PLC. In that role, I managed regional and national PR campaigns, oversaw media engagement, and supported event and stakeholder activity involving MPs, mayors, and senior business leaders. I also mentored junior colleagues and contributed to business development pitches, which helped strengthen the agency’s client base and reputation.

I hold a degree in Journalism from Nottingham Trent University, along with an NCTJ-accredited diploma. I’m passionate about using communications to drive positive, tangible impact — combining analytical thinking with creativity to help organisations tell their story and navigate complex environments with confidence.

I’m an experienced communications professional with over three years’ experience in public relations, strategic communications, and media engagement across financial services, international development, and the built environment. My career has focused on developing and executing multi-market campaigns that shape narratives, strengthen reputation, and deliver measurable impact. I’ve led media relations and strategic projects for clients including The World Bank (IFC), FSD Africa, Barratt Developments PLC, and the Royal Academy of Engineering, securing coverage in outlets such as the Financial Times, The Telegraph, CNN, and BBC.

Skilled in stakeholder management, content development, and cross-functional collaboration, I bring a balance of analytical thinking and creativity to every project.

I hold a BA (Hons) in Journalism from Nottingham Trent University, where I gained a strong foundation in media, communications, and public affairs. My studies covered public relations, multimedia journalism, data journalism, and political reporting, alongside modules in media law and current affairs. I also earned an NCTJ-accredited diploma, which strengthened my ability to write with precision, adhere to professional standards, and operate effectively within the fast-paced media landscape.