Evan Atkinson
Sports content creator and BA (Hons) Multimedia Sports Journalism graduate from UCFB
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About
Sports content creator and BA (Hons) Multimedia Sports Journalism graduate from UCFB with a proven record of multi-platform growth and monetisation. Skilled at producing engaging football content optimised for algorithm performance and audience retention, with hands-on experience running branded social accounts. Combining strong editorial judgement with data-driven creativity, I deliver social content that grows reach, drives engagement and builds brand identity across TikTok, X and Instagram.
Experience
Social Media Manager - Hype Gym
(2025-04 - 2025-09)
- Planned and executed a pre-launch campaign across TikTok, Instagram and Facebook.
- Created content, scheduled posts and wrote a press release that led to local media coverage.
- Achieved rapid audience growth and a rise in membership enquiries.
Content Creator - Football Media
Produce short and long-form football content focused on opinion and analysis.
- Edit short and long-form video using Adobe Premiere Pro and CapCut; optimise pacing, captions, audio and posting strategy for platform performance.
- Partnered with artists Ardee, LF System and Bakermat (£200 per collaboration).
Sports Journalism Work - UCFB
(2023)
- Wrote and published youth match reports for non-league clubs.
- Produced and filmed a 15-minute sports news show; handled camera operation and editing.
Bar Staff - George IV Pub, Baldock - Baldock
(2023)
- Provide customer service in a busy environment and maintain high standards during peak hours.
Education
BA (Hons) - Multimedia Sports Journalism - UCFB (2026)
