Evan Atkinson

Sports content creator and BA (Hons) Multimedia Sports Journalism graduate from UCFB with a proven record of multi-platform growth and monetisation. Skilled at producing engaging football content optimised for algorithm performance and audience retention, with hands-on experience running branded social accounts. Combining strong editorial judgement with data-driven creativity, I deliver social content that grows reach, drives engagement and builds brand identity across TikTok, X and Instagram.

Social Media Manager - Hype Gym

(2025-04 - 2025-09)

• Planned and executed a pre-launch campaign across TikTok, Instagram and Facebook.
• Created content, scheduled posts and wrote a press release that led to local media coverage.
• Achieved rapid audience growth and a rise in membership enquiries.

Content Creator - Football Media

Produce short and long-form football content focused on opinion and analysis.

• Edit short and long-form video using Adobe Premiere Pro and CapCut; optimise pacing, captions, audio and posting strategy for platform performance.
• Partnered with artists Ardee, LF System and Bakermat (£200 per collaboration).

Sports Journalism Work - UCFB

(2023)

• Wrote and published youth match reports for non-league clubs.
• Produced and filmed a 15-minute sports news show; handled camera operation and editing.

Bar Staff - George IV Pub, Baldock - Baldock

(2023)

• Provide customer service in a busy environment and maintain high standards during peak hours.

BA (Hons) - Multimedia Sports Journalism - UCFB (2026)