Eve Hawkins

Brand and marketing professional with 4+ years' experience building and scaling consumer brands from concept to launch. Experienced in developing brand positioning, leading cross-functional creative delivery, and executing integrated marketing campaigns across digital and product touchpoints. Commercially driven with a strong understanding of customer journey, UX, and brand consistency across channels.

Co-Founder at The Football Lottery Platform (Circl) (2020-01 – 2024-01)

Co-founded a regulated iGaming platform blending fintech and sport. Led growth, performance marketing, and product GTM from zero to launch.

• Owned messaging, positioning, and GTM plans across digital channels
• Defined brand identity, tone of voice, and visual direction across all customer touchpoints
• Developed and executed CRM and brand marketing strategies that achieved 87% MoM retention
• Led cross-functional teams across product, creative, and compliance
• Delivered user research and competitive landscape analysis to inform roadmap and positioning
• Grew MRR from £10k to £50k within 12 months
• Shortlisted for EGR, Prolific North, and Stats Perform awards

Founder at Eve Hawkins Consultancy (2023-01 – Present)

Worked with early-stage startups to shape brand, product, and growth strategies.

• Led brand sprints for early-stage startups, defining positioning, tone, and campaign strategies
• Created investor-facing brand decks and marketing materials that supported £250k+ fundraising
• Advised founders on creative direction, messaging frameworks, and go-to-market campaigns
• Designed and delivered integrated brand identities and content strategies

Procurement Assistant at ISG (2019-09 – 2020-11)

Supported commercial and logistics planning on global construction projects.

• Conducted inspections, H&S checks, and reporting
• Liaised with subcontractors and suppliers
• Interpreted site drawings and project planning documents
• Contributed to sustainability and waste reduction goals

BA Hons in Business Studies with Marketing – Bournemouth University (2017-09 – 2021-01)

Study Abroad – Thompson Rivers University (2018-11 – 2020-01)