Digital Marketing and Content Creator
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I am a award-winning artist with a background in creating engaging and innovative content for a specific niche audience, as well as my experience in graphic design, video editing, and social media management.
My background in creating engaging and innovative content for a specific niche audience, as well as my experience in graphic design, video editing, and social media management make me a strong fit for this role.
I have a proven track record of developing and implementing successful marketing strategies through social media, resulting in a digital presence with a significant reach and an increase in total followers. I have used my specialized knowledge to create innovative content that has appealed to a wide audience, keeping them engaged and interested by using the latest trends and keeping up to date with all digital platforms . An example of this includes an Instagram reel that has gone viral with a total reach of 3.4 million views.
By utilizing online strategies, I have been able to create a digital presence with considerable reach (6.8 million accounts engaged) and a 317% increase in total followers in a 90-day period.
In addition to my social media expertise, I am an award-winning artist with a keen eye for design and curation.
I have assisted with photo shoots and campaign planning and am always looking for new ideas and trends in content creation. I am able to lead end-to-end development of marketing campaigns, ensuring collaborative relationships between multiple stakeholders. I am also experienced in providing creative planning and idea generation for content and campaigns and have a strong understanding of industry trends, digital developments, and competitor activity.
This allows me to develop fresh and innovative approaches to curating marketing strategies through utilising existing and new tools.
In terms of editorial, I have a strong background in supporting marketing Managers in running social creative campaigns including long and short form, social media posts, emails, webpages, and offline material, as well as liaising with digital production, media engagement, and third parties as required. I am able to ensure that all work is aligned with relevant strategies and production plans. I also have experience in managing the account’s editorial plan including creating/curating, scheduling, and targeting content, while ensuring that it supports both the overarching strategic priorities and meets audience needs.
In addition to this, I am able to produce copy that is in line with the account’s approved style guide and tone of voice as well as proficient in the use of Adobe and Microsoft suites, as well as photography and video editing.
I am an active member and ambassador of the community, with experience organizing physical exhibitions and art-based networking events, as well as collaborating on fundraising events to raise money and awareness for charities. I recognize the importance of creating a community where experiences can be shared, and I am committed to supporting others and understanding their needs.
I have recently graduated from Loughborough University with a degree in Fine Art.