Digital Marketing & Automation Specialist | Meta & Google Ads | CRM & Workflow Automation
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Results-driven Digital Marketing and Automation Specialist with over 7 years of experience supporting CEOs and business owners in marketing, operations, and growth for a construction company specializing in additions, decks, and renovations. Skilled in building and managing workflows and automations across CRM and project management tools, and running Meta and Google Ads campaigns for lead generation and client qualification. Experienced in updating websites and blogs for SEO, testing site functionality including links and buttons, and streamlining operations with structured, automated processes.
Digital Marketing, Automation & Paid Ads Specialist at Shadeland Te Tai Tokerau (2024-01 – Present)
I build and manage workflows and automations across CRM and project management tools, checking integrations to keep pipelines running smoothly. I update our website and blog for SEO, and test pages, links, and buttons for a smooth experience. I run Meta and Google Ads for lead generation for our construction company — additions, decks, and renovations — filtering and qualifying potential clients, tracking quotes to completion, and organizing documentation.
Digital Marketing, Automation & Paid Ads Specialist at Mac Renos (2025-01 – Present)
I built the digital marketing presence for this construction company from scratch — designing and launching the website, building sales funnels, Ads Campaign and setting up lead capture and automation systems to support growth.
Digital Marketing & Automation Specialist (Part-Time) at The Beauty Room (2025-01 – Present)
I set up marketing automation and built the website from scratch for this beauty business, and manage multiple live chat channels, content creation, and email marketing through Mailchimp to support bookings and client engagement.
Digital Marketing Specialist at Crown Token (2024-01 – Present)
I managed social media for a crypto NFT account by producing high-quality short videos, visually engaging graphics, and creative memes. I collaborated with the CEO to develop data-driven strategies and executed targeted ad campaigns using advanced digital marketing tools to drive engagement and enhance brand visibility. I also managed the CEO's emails and schedule for the events and premieres they attended.
Client Success Specialist | Administrative Assistant at Lucid Achievement (2023-01 – 2024-01)
As a diligent coordinator of client outreach and admin assistant, my role involved making calls to potential leads, ensuring smooth communication with clients, and sending follow-up emails. I meticulously managed our CRM system to track progress and update statuses, and liaised with clients to arrange meetings and schedule appointments. Once assigned to a specific client, I worked closely with them to ensure their ongoing success and satisfaction.
Digital Marketing and Administrative Assistant at E-commerce LTD (2020-01 – 2023-01)
I managed Shopify accounts by creating and curating product listings, and managed Facebook Business Suite for monitoring inquiries and customer orders. I actively supported sales by responding to email inquiries, updating product listings, assisting with order fulfillment, and guiding customers through the buying process, while providing market trend insights to senior management to help drive business growth.
Lead Generation Specialist at E-commerce LTD (2019-01 – 2020-01)
I managed client prospecting on Instagram, sourcing a minimum of 500 qualified leads from the target audience. I engaged with these leads through meaningful interactions and maintained organized records for analysis and follow-up, ensuring potential conversion opportunities were identified and nurtured.
E-commerce Executive Assistant at Nomad Mall & 7am Lab
Account Sale Executive at International Business Time Media
Appointment Setter at New Horizon Agency
Social Media Outreach Specialist | SMM at Team Accomplished
UGC / Creator Manager at The Breadwinner LLC
Bachelor of Science in Electrical Engineering – Southern Luzon State University (2020-01 – 2024-01)
Science, Technology, Engineering and Mathematics – STI College Academic Center (2018-01 – 2020-01)