Fatima Haider

First-Class Business and HRM graduate with hands-on digital marketing experience spanning SEO, content management, paid media, and brand strategy. Supported a large-scale website relaunch by optimising SEO content across hundreds of location pages for consistency and performance. Grew a Costa Coffee TikTok account to over 200,000 views through trend-led content and produced Meta Ads copy that directly generated 130+ qualified leads for a campaign.

HubSpot Academy certified in Social Media Marketing.

SEO Marketing Assistant at Home Instead UK (2026-08 – 2026-09)

Fixed Term

• Managed large-scale content consolidation across 265+ UK franchise location pages in Google Sheets, merging and editing copy against a detailed content framework to ensure consistency, tone, and SEO compliance.
• Applied on-page SEO best practices, trimming redundant copy, embedding hyperlinks, and removing outdated contact details to improve content quality across hundreds of pages.
• Audited 5,000+ WordPress blog posts against a master spreadsheet, verifying URLs and flagging inconsistencies to maintain content accuracy across the site.
• Rebuilt and migrated blog content to new WordPress locations, accurately replicating structure and information to support the site's wider reorganisation.

Digital Marketing Intern at AIO – All in One AI Platform for Restaurants (2025-12 – 2026-02)

Fixed Term

• Wrote Meta Ads copy that generated 130+ qualified leads for a campaign, directly contributing to pipeline growth.
• Managed and optimised paid media campaigns across Meta Ads Manager, Meta Business Suite, Google Ads, and Google Analytics, improving campaign performance through data-led decisions.
• Conducted brand and SEO audits for multiple client websites, identifying actionable visibility and consistency improvements.
• Produced marketing collateral including emailers, website copy, and digital menus aligned with individual brand guidelines.
• Contributed client insights and strategic recommendations to pitches, supporting new business conversations.

Barista & Social Media Content Creator at Costa Coffee (2024-08 – 2025-12)

• Grew the store's TikTok account to 200,000+ views through independently ideated, filmed, and edited trend-led content, significantly increasing store visibility.
• Took full ownership of the store's social media strategy alongside barista duties.
• Consistently met sales and upselling targets, receiving formal managerial recognition on the Boostworks rewards platform.
• Delivered high-quality customer service in a fast-paced environment, resolving complaints and maintaining team morale.

BA (Hons) in Business and Human Resource Management – University of Lancashire (2022 – 2025)

A-Levels in Sociology (A), Business (B), Geography (C) – Cardinal Newman College (2020 – 2022)

GCSEs in English (7), Maths (8), Business (6), Geography (6), Sciences (6,6,7), RE (7) – Corpus Christi Catholic High School (2019 – 2020)