Fehmida Patel

A decade of B2B sales and business development experience in the FMCG & Pharmacy sector. Managing my own workload with territory management, multitasking and maintaining great relationships with loyal customers and internal staff members, whilst working under pressure of meeting sales deadlines. Now looking for a new challenge.

Territory Activation Executive - Philip Morris Limited - 10 Hammersmith Grove, London W6 7AP

(2023-07 - 2024-02)

• Territory sales manager for IQOS reduced risk product, B2B sales focused in Bolton region.
• Working with general trade, wholesale partners and businesses to educate, inform and support them in the sale of PMI portfolio of products.
• Using new initiatives to generate creative ideas to promote and sell PMI brands, ensuring maximum distribution and availability.
• Driving sales through consultative relationship management, excellent product knowledge and a real understanding of our consumers, allowing retailers and wholesalers alike to maximize their profitability through the successful promotion and sales of products.
• Training and coaching third party agency staff on how to promote the brand and sell directly to customers in independents as well as Sainsbury accounts. Planning their working weekly rota.

Commercial Account Manager - AAH Pharmaceuticals - Sapphire Court, Walsgrave Triangle, Coventry CV2 2TX

(2021-01 - 2023-06)

To manage, develop and grow a segmented customer base of Independent Pharmacies, Dispensing Doctors and larger accounts of Groups of 7 pharmacies across the north west. Delivering 32m sales & 1.6m GP p.a. including negotiating circa 40 four- year customer trading & IT contracts. Accountable for a mixed customer base of over 260 customers (200 visited customers), with set objectives and tactical monthly targets.

The role builds sustainable long term profitable business partnerships with key decision makers and positively influences their purchasing behaviors by firstly; uncovering their present and future needs. Secondly, putting forward a suitable proposition which acts as the key volume and profits driver to increase the share of market for AAH, Trident and Enterprise business.

• Overachieved my quarterly sales, Volume & GP Budget for my territory by identifying opportunities for growth, retaining existing accounts by offering them better price lists and growth of new profitable business by negotiating better discount terms when customers can prove commitment to spending with AAH as their main supplier.
• Sold new & existing propositions to the right customers (dispensing doctors) and provided quality feedback to management to ensure profitability in future propositions.
• By managing compliance of customer spends and targets on a monthly basis, ensured customer satisfaction, as pharmacy owners had more time to focus on their patients and AAH maintained sales volume through repeat business.
• By negotiating 4-year contracts, customer trading terms across a range of categories and margins, enhanced my negotiations skills and ability to calculate how to maintain business which was ultimately profitable.

Regional Sales Manager - Area Activation Manager, Temporary Contract - Philip Morris Limited with Field Sales Solutions Ltd - Oxford House, Oxford Rd, Thame, OX9 2AH

(2020-02 - 2020-08)

• Area manager for the North Liverpool region accounting for translating and executing strategy for both trade engagement and consumer conversion, coaching 10 Business Development Executives to drive sales of IQOS products, in over 1000 independent retail accounts.
• Accountable for territory growth and monitoring sales conversion with daily performance charts and managing productivity of the team through auditing and field accompaniments.
• Coaching and developing 10 BDEs to exceed their sales target by coaching in the field on closing sales and securing contracts with independent retailers to stock PML products on the shelf.
• Maximising resources to meet the daily sales targets by allocating high priority accounts to others in the team during absences, in order to ensure business continuity.
• Working with different stakeholders such as the account manager at FFS, PML management team, retailers and speaking to customers directly in store, in order to collate and share feedback to improve sales in store and make the process of ordering IQOS more easier for retailers.

Business Development Executive - Philip Morris Limited - Waterslade House, Thame Road, Haddenham, HP17 8NT

(2014-12 - 2019-03)

An international tobacco company, PML is the manufacturer of the number one global cigarette brand, Marlboro and IQOS.

• Building strong relationships with over 300 account customers in the independent sector and working with them as business partners, firstly to understand their needs and develop their sales potential. Secondly, to grow the PML's brand range in retail stores to maximise return on investment.
• Retention and servicing existing retailers signed up to PMI contracts by regular monthly compliance store visits and helping reduce Out of Stock of PMI products for HEETs and vivid e-liquids.
• Replenishing the call file with accurate decision maker details and finding new business opportunities in the North manchester region to grow PMI product availability.
• Selling products directly to customers through brand education and awareness campaigns and maintaining good relationships with wholesalers such as Bestway and Bookers by visiting cash and carries regularly and gaining market intelligence of the FMCG sector in order to maintain competitiveness.
• Growing the PML brands by setting up POS material in cash and carries, to increase visibility and awareness of new products.
• Working autonomously. Planning and organising daily route journeys on the field, in order to maximise growth of the business. By careful planning, I consistently overachieve on my sales targets and had extra time for my personal development goals of going into management.

Shop Assistant - Lookey Newsagent - 76 Sackville Street, Manchester, M13NJ

(2013-07 - 2014-12)

This is a family owned newsagent based in the heart of Manchester. Working in a fast paced environment located near university I was selling goods to customer's face-to-face and building rapport to increase customer loyalty.

Cabin Crew - Qatar Airways

(2009-01 - 2011-09)

Qatar Airways is a five star airline in the Middle East, flying to over 100 destinations across the world. Working in first class, meant that attention to detail was vital and service coordination amongst other cabin crew. As a senior cabin crew, many times in-charge of service, security and a group of four other crew in the economy class, meant that taking responsibility and initiatives to improve the service and solve problems by effective staff coordination and communication was vital.

Receptionist - Marriott Hotels

(2008-07 - 2009-01)

Marriott is an international hotel chain providing accommodation for business and leisure clients. My role consisted of representing the hotel at the front desk, being in charge of problem solving for over 300 guests and collaborating with all departments to ensure smooth running of the hotel.

B.Sc.

• Human Resource Management Specialism - University of Manchester (2011-09 - 2014-06)

National Diploma - Travel And Tourism - Preston College (2005-09 - 2008-07)

As levels - Business, Art, Maths, English literature - Preston College (2005-09 - 2008-07)

GCSEs - English Language and Literature, Spanish, Science, Textiles, Religious studies, GNVQ I.T, Art, Mathematics - Christ The King High School (2001-09 - 2005-07)