Felicity Crump

I am a communications professional with more than 15 years' experience in PR, media relations and shaping organisational narratives. Expert in developing story-led content, engaging multiple stakeholders, and handling sensitive or high-profile communications. Skilled in crisis management, media training, and campaign delivery across digital, print, and broadcast channels.

PR and Content Manager - Macular Society

(2018-11)

Lead strategic communications, overseeing patient-centred storytelling and multi-channel campaigns.

• Press office lead, managing media enquiries across national, regional, and specialist outlets.
• Drafted press releases, case studies, and opinion pieces to secure high-quality coverage in national and sector media.
• Managed and supported a small PR and content team, producing compelling human-led stories that support organisational objectives.
• Developed and maintained a diverse storybank of people with lived experience of macular disease, ensuring inclusion across age, background, and disease stage.
• Ensured sensitive health information was always communicated clearly and responsibly, in line with ethical and confidentiality requirements.
• Handled reputationally sensitive cases, drafting statements, Q&As, and providing media training to senior colleagues and volunteers.
• Developed integrated communications campaigns to influence awareness, fundraising, and organisational perception.
• Prepared contributors for media interviews, webinars, and consultations, embedding ethical storytelling principles.
• Co-created video and digital campaigns to engage target audiences.
• Oversaw and managed the PR and content department budget, aligning spend with organisational priorities and maximising impact across campaigns, media relations, and digital engagement.
• Daily media monitoring with multiple companies including Meltwater, Cision and Agility.
• Strengthened organisational reputation through successful awards submissions, including winning Charity of the Year and achieving national recognition for the former CEO with an MBE honour.

Press and Campaigns Officer - Macular Society

(2015-02 - 2018-11)

• Planned and executed media campaigns, securing national and regional coverage across TV, print, and digital.
• Built and maintained media relationships, consistently generating opportunities for positive coverage.
• Led integrated campaign strategies across press, social media, and stakeholders to drive engagement.
• Reported on campaign outcomes to senior leadership.
• Supported event manager with annual events programme and annual conference, contributing to content and ensuring smooth delivery on the day.

PR Account Manager - The Splash Partnership

(2014-02 - 2015-02)

• Managed six client accounts, delivering media relations, content creation, and integrated PR campaigns.
• Pitched tailored stories to journalists and secured media coverage across B2B and consumer sectors.
• Produced press releases, award applications, forward features, and briefing materials.
• Drafted press releases, case studies, and opinion pieces to secure high-quality coverage in national and sector media.
• Coordinated multiple clients and projects simultaneously in a fast-paced agency environment.
• Organised and coordinated client events, including product launches in venues.

PR and Press Officer - Wessex Water

(2012-07 - 2014-02)

• Supported PR and communications activity for corporate initiatives, sustainability projects, and stakeholder consultations.
• Managed media relations and public communications for major company projects.
• Developed messaging and materials for internal and external audiences.

Senior Reporter - The Bath Chronicle

(2008-02 - 2012-07)

• Journalist covering regional news for print and digital platforms.
• Developed original stories and content for weekly publications and online channels.
• Built local networks to generate story ideas and maintain audience engagement.

BA Honours - English Literature and Drama Studies - Bath Spa University (2004 - 2007)