PR and Content Manager - Macular Society
(2018-11)
Lead strategic communications, overseeing patient-centred storytelling and multi-channel campaigns.
- Press office lead, managing media enquiries across national, regional, and specialist outlets.
- Drafted press releases, case studies, and opinion pieces to secure high-quality coverage in national and sector media.
- Managed and supported a small PR and content team, producing compelling human-led stories that support organisational objectives.
- Developed and maintained a diverse storybank of people with lived experience of macular disease, ensuring inclusion across age, background, and disease stage.
- Ensured sensitive health information was always communicated clearly and responsibly, in line with ethical and confidentiality requirements.
- Handled reputationally sensitive cases, drafting statements, Q&As, and providing media training to senior colleagues and volunteers.
- Developed integrated communications campaigns to influence awareness, fundraising, and organisational perception.
- Prepared contributors for media interviews, webinars, and consultations, embedding ethical storytelling principles.
- Co-created video and digital campaigns to engage target audiences.
- Oversaw and managed the PR and content department budget, aligning spend with organisational priorities and maximising impact across campaigns, media relations, and digital engagement.
- Daily media monitoring with multiple companies including Meltwater, Cision and Agility.
- Strengthened organisational reputation through successful awards submissions, including winning Charity of the Year and achieving national recognition for the former CEO with an MBE honour.
Press and Campaigns Officer - Macular Society
(2015-02 - 2018-11)
- Planned and executed media campaigns, securing national and regional coverage across TV, print, and digital.
- Built and maintained media relationships, consistently generating opportunities for positive coverage.
- Led integrated campaign strategies across press, social media, and stakeholders to drive engagement.
- Reported on campaign outcomes to senior leadership.
- Supported event manager with annual events programme and annual conference, contributing to content and ensuring smooth delivery on the day.
PR Account Manager - The Splash Partnership
(2014-02 - 2015-02)
- Managed six client accounts, delivering media relations, content creation, and integrated PR campaigns.
- Pitched tailored stories to journalists and secured media coverage across B2B and consumer sectors.
- Produced press releases, award applications, forward features, and briefing materials.
- Drafted press releases, case studies, and opinion pieces to secure high-quality coverage in national and sector media.
- Coordinated multiple clients and projects simultaneously in a fast-paced agency environment.
- Organised and coordinated client events, including product launches in venues.
PR and Press Officer - Wessex Water
(2012-07 - 2014-02)
- Supported PR and communications activity for corporate initiatives, sustainability projects, and stakeholder consultations.
- Managed media relations and public communications for major company projects.
- Developed messaging and materials for internal and external audiences.
Senior Reporter - The Bath Chronicle
(2008-02 - 2012-07)
- Journalist covering regional news for print and digital platforms.
- Developed original stories and content for weekly publications and online channels.
- Built local networks to generate story ideas and maintain audience engagement.
