Fera

Highly organised and adaptable Political Economy graduate currently pursuing an MA in Law, with experience spanning internal communications, digital marketing, and stakeholder engagement. Proven ability to translate insights into clear, engaging messaging through content creation, campaign execution, and cross-functional collaboration. Experienced in working with diverse stakeholders, developing communication strategies, and driving audience engagement through data-informed approaches.

Passionate about employer branding, internal communications, and creating meaningful connections between organisations and their people in fast-paced, international environments.

Business Analyst - Silva Gems - Singapore

(2022-09 - 2025-09)

• Executed a unique and new profit method which improved the firm's profit by 78% in the first 3 months through events and social media
• Performed great service by learning customer's needs through forming interpersonal relationships, which caused 90% customer retention
• Accomplished consistent sales strategies and organised practice training sessions with team, which severely improved team effectiveness by 30%
• Researched different consumer data and learnt clients likes and dislikes, which increased the revenue for quarter 1 by 68%

Legal Intern - LP Law Corporation - Singapore

(2021-03 - 2023-02)

• Supported solicitors in case preparation by reviewing affidavits, pleadings, and discovery documents
• Drafted preliminary legal arguments and assisted in compiling evidence bundles for litigation
• Strengthened legal writing and research skills through structured legal analysis and document review

Social Media Marketing Intern - SS Couture - Singapore

(2018-11 - 2021-03)

• Strategic content creation through design and participation, which increased the company's social media following by 34% in 2 weeks
• Created amazing hype by implementing giveaways, which caused website traffic to increase by 54% via social media, resulting in 32% online sales growth

Social Media Marketing Intern - Kart Out Co - Singapore

(2018-01 - 2019-12)

• Used a data-driving method, which increased social media engagement metrics like, likes, shares, and comments by 80% through the use of open communication with Korean celebrities, such as HYBE Entertainment and BTS
• Collaborated with marketing team members like microinfluencers to bridge the gap between endorser and consumer to generate and post content that increased target audience brand awareness by 70%

Accounting Intern - Lachmi Enterprise - Singapore

(2016-10 - 2016-12)

• Learnt data analysis and reconciliation, which increased financial statement accuracy by 25%, as I helped convert accounting books to excel data
• Helped in identifying and correcting accounting errors, which resulted in a 20% reduction in financial discrepancies
• Helped the marketing department to a 65% increase in efficiency by streamlining the accounts payable process from the storeroom to online through Lazada

MA - Law Conversion - Uni of Law Moorgate (2025-09)

BSc - Political Economy - King's College London (2022-09 - 2025-05)

International Baccalaureate - ACS International Singapore (2019-01 - 2020-11)