Fernando Fas

Senior Front-End Engineer with over 17 years of experience specialising in building scalable, user-friendly web applications and robust design systems. Expert in the full front-end lifecycle, from concept and UX/UI design to development with modern JavaScript (React, Node.js, Typescript) and deployment. Proven track record of leading projects that enhance performance, user engagement, and team efficiency.

A proactive and collaborative team player passionate about solving complex challenges and mentoring fellow engineers.

Senior Front-End Engineer at Self-Employed (2025-01 – Present)

• Delivered high-quality, responsive websites for clients using React, Typescript, Wordpress, and modern CSS methodologies, consistently meeting project requests.
• Collaborated with clients to translate design mock ups from Figma/Adobe Suite into fully functional, cross-browser compatible web applications.

Senior Front-End Engineer at Pier Insurance (2021-07 – 2025-01)

• Architect and developed a new customer-facing website, hand coding and developing components and creating an unique experience in a custom design, resulting in a 75% reduction in load times and a 90% increase in user engagement.
• Engineered a reusable component library that improved development consistency by 50% and accelerated feature delivery for 4 team members.
• Automated internal workflows by integrating Power Platform tools, saving an estimated 35 person-hours per week.
• Automated reports gathering data from server and transforming in self updating reports for managers and directors using Power BI and SQL queries.

Senior Design Engineer at Code Worldwide (2019-09 – 2020-07)

• Bridged the gap between design and product teams by developing functional prototypes, ensuring development integrity in the final product.
• Developed and maintained modern software UI, high-traffic websites for digital marketing and SEO, and overall customer-facing digital tools.
• Streamlined the front-end build process using Gulp, reducing development setup time by 50%.
• Managed a team of developers to ensure quality was met in the production line.

Senior Front-End Engineer | UI Designer at EG+ Worldwide (2018-08 – 2019-01)

• Developed interactive and animated web experiences using GSAP and modern JavaScript, enhancing user engagement metrics by 25% on key campaigns.
• Managed version control using Git/Bitbucket and collaborated within an Agile framework to deliver projects on schedule.
• Streamlined the front-end build process using Gulp, reducing development setup time by 50%.

Senior Front-end Engineer at William Lea Tag (2017-03 – 2018-01)

Managed and created bulk media campaigns for H&M (retail Swedish fashion brand).

Front-End Engineer at McCann Worldgroup (2016-01 – 2017-02)

Developed exclusive media products for Microsoft, Toyota, Vauxhall, Lloyds among other big brands.

Freelance Web Developer/Designer at Various Clients (2014-12 – 2015-12)

Designed and developed websites, brochures, logos, catalogs and many other media digital and print media assets for Decathlon, AMC Media, Ogilvy, and many other media companies.

Front-end Developer & Web Designer at Ella Jade Interiors (2012-08 – 2014-12)

Developed and managed multiple websites with ecommerce features and payment system, as all the media assets for print and digital campaigns.

Front-end Developer & Web Designer at Dennis Publishing (2011-07 – 2011-12)

Designed and implemented internal and external advertising websites for different internal clients.

Web Design Technologies – Birkbeck University of London (2008 – 2011)

BSc (Hons) in International Relations – University of South Santa Catarina, Brazil (2001 – 2005)