Media Maverick
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As a seasoned broadcaster with over two decades of experience in the industry, I've had the privilege of working in various roles that have shaped my journey.
I've served as a Channel Head and Morning Show Host, overseeing the strategic direction and daily operations of E FM (English) in Colombo, Sri Lanka. Prior to that, I was the Assistant Director of Programming and News whilst hosting the Evening Drive Show at the same station, where I enjoyed connecting with audiences through engaging content.
My knack for strategic thinking and audience engagement has been consistent throughout my career. I've developed music formats, met sales targets, and crafted successful promotional campaigns. I've even played the role of Head of News where I was an editor and presenter as well.
Beyond broadcasting, I've dabbled in marketing and strategy, managing diverse client portfolios. My passion lies in storytelling and captivating audiences through the magic of radio.
Channel Head & Morning Show Host: Successfully led E FM (English) as Channel Head, reporting to top management. Managed strategic programming, analyzed performance, and oversaw the programming department and conceptualized on-air and on-site campaigns.
Asst. Director of Programming & Evening Drive Show Host: Played a key role in managing programming operations at E FM, including staff and on-air content. Executed promotional activations and handled social media/web activities.
Head of News & Radio Personality: Managed the news department at E FM while hosting the popular evening drive-time show "The Rush." Proficiently covered news, conducted interviews and ensured quality programming.
Manager Brand Development & Account Manager E FM: Contributed to the rebranding of E FM, focusing on target audience parameters and corporate clients. Managed key accounts and achieved monthly sales targets.
Brand Manager & Radio Personality at Lite FM: Led high-visibility campaigns to enhance station image. Developed publicity and promotional campaigns, improved programming, and met sales targets.
Manager Programming Operations: Established the operational framework for a startup radio station at Radio One. Led music formats, developed programs, and executed promotional campaigns.
