Foley Hyde

A highly accomplished Textile and Print Designer specialising in fashion-led printed textiles, with extensive experience across womenswear, childrenswear, nightwear, lingerie, swimwear, knitwear, jersey and accessories. Recognised for a sophisticated and commercially astute design approach, combining strong creative vision with technical expertise. Skilled in translating global trends, catwalk direction and cultural research into refined, commercially successful print and colour collections.

Advanced capabilities across silk screen printing, digital print, embroidery and repeat design, supported by expert use of Photoshop, Illustrator, InDesign and Kaledo. A collaborative and strategic designer, experienced in working closely with design, buying and senior leadership teams, as well as international suppliers and franchise partners. Freelance work has been sold globally to leading brands including Gap, Gap Kids & Baby, Victoria's Secret, Banana Republic, Suno and Club Monaco, with designs featured in international publications such as Vogue, Elle, Marie Claire and Prima.

Print Designer at M&Co; (2016-01 – 2018-12)

Lead and manage the print department, defining print direction and contributing to overall brand strategy.

• Design and deliver print collections across womenswear core, boutique, plus, petite, nightwear, lingerie, swimwear, knitwear and Kylie ranges.
• Source, develop and refine prints from global suppliers and print studios, ensuring alignment with brand positioning.
• Collaborate closely with Heads of Department and Buying teams to align design direction with commercial objectives.
• Analyse weekly trade performance, identifying key print and colour drivers and responding with informed design decisions.
• Conduct ongoing trend research through forecasting seminars and international exhibitions, including Première Vision.
• Present seasonal trend insights, print direction and colour strategies to cross-functional teams.

Franchise Print Designer at Laura Ashley (2012-01 – 2016-12)

Directed print development across mainline and franchise collections, maintaining brand heritage while evolving design direction.

• Reinterpreted archive prints dating back to the 1960s, modernising them for contemporary markets.
• Designed original, trend-driven prints using a combination of freehand techniques and CAD (Kaledo).
• Built strong relationships with print studios and mills to source innovative and commercially viable designs.
• Delivered regular trade analysis, evaluating print and colour performance to inform future collections.
• Developed seasonal colour palettes informed by trend forecasting and historical sales data.
• Presented comprehensive trend, colour and print direction to senior leadership, including Head of Design and Product Director.
• Oversaw lab dip and strike-off approvals, ensuring colour accuracy across all production stages.
• Maintained CAD systems and calibrated printers to ensure precise colour consistency.
• Conceptualised and coordinated monthly fashion shows for franchise markets, including casting, styling and production.

Freelance Print Designer at Perion Design (2012-01 – 2012-12)

Designed and sold original print concepts to international fashion brands across premium and high-street markets.

• Built a strong portfolio of commercially successful prints, recognised for creativity and trend relevance.

Freelance Print Designer at Studio M (2011-01 – 2011-12)

Designed and sold original print concepts to international fashion brands across premium and high-street markets.

• Built a strong portfolio of commercially successful prints, recognised for creativity and trend relevance.

Freelance Print Designer at Collecting Colour (2011-07 – 2011-07)

Designed and sold original print concepts to international fashion brands across premium and high-street markets.

• Built a strong portfolio of commercially successful prints, recognised for creativity and trend relevance.

Design Assistant Internship at Pattern Textiles (2009-03 – 2009-03)

Dressing at London Fashion Week (2008-06 – 2008-06)

Intern at Print Design Internship (2008-01 – 2009-12)

BA (Hons) in Fashion Design – Ravensbourne College of Design and Communication (2007-01 – 2010-12)

Foundation Diploma in Fashion & Textiles – Brighton City College (2005-01 – 2006-12)

AVCE Art & Design (Double Award) in Art & Design – Sussex Downs College (2003-01 – 2005-12)

A-Level in Photography Critical Studies – Sussex Downs College (2003-01 – 2005-12)