Francesca Aveyard

Certified Product Manager with 6 years’ experience identifying new revenue opportunities, framing user-centric solutions and delivering high-impact products to drive value. Collaborative leader, recognised for leading with clarity, purpose and authenticity.

• Innovation lead, identifying new technologies to drive revenue and engagement e.g. using GenAI to increase personalisation
• Reduced annual contact rate -5% through identifying user problems and defining scalable solutions grounded in insights
• Spearhead concept validation through iterative prototyping and user testing, enabling rapid go/no-go decisions
• Deliver strategic product roadmaps and business cases for new product features - contributed to +4% EBIT growth YoY

Product Management Certified with the Product School as of 2025