Franklin Onayifeke

Digital Marketing professional with 3+ years of experience in B2B content marketing, social media marketing, and multi-channel lead generation. Currently serving as Marketing and Growth Specialist at a London-based fintech. Delivered a 45% increase in lead generation and 15% improvement in conversion rates through structured outreach, automated nurture sequences, and cross-channel campaign management.

Skilled in SEO-optimised content creation, campaign performance monitoring via GA4, and CRM platforms including HubSpot and Sales Navigator.

Seeking Digital Marketing

Executive or Specialist roles in B2B environments.

Marketing and Growth Specialist at ETR Digital (2025-11 – Present)

Leading marketing infrastructure development and SEO-driven content strategy for fintech company.

• Built full marketing infrastructure from scratch including CRM setup, email automation, and social media management, generating 200 leads and supporting early-stage demand generation within 3 months
• Developed SEO and AI-driven content strategy using SEMrush, Google Search Console, and ChatGPT, targeting trade finance keywords and growing organic traffic from less than 500 to 2,000+ in 3 months
• Produced technical content including webinars, case studies, and white papers, using WordPress and Canva, translating complex financial instruments into clear narratives and repurposing across company website, LinkedIn, and YouTube, driving 56% increase in website engagement

Marketing Team Lead at EntreAdmin LLC (2025-02 – 2025-06)

Led marketing team focused on lead generation and conversion optimization.

• Drove 45% increase in lead generation within 2 months through structured outreach campaigns using LinkedIn Sales Navigator and Dripify
• Improved lead-to-client conversion rates by 15% through automated nurture sequences and personalised campaign messaging on HubSpot
• Supported client contract renewals and upsells, contributing to $50,000 monthly recurring revenue across finance, real estate, and consulting accounts

Social Media and Content Team Lead at EntreAdmin LLC (2024-06 – 2025-01)

Managed social media and content strategy for multiple B2B client accounts.

• Achieved 25% growth in inbound leads and 10–15% average engagement growth across client accounts through cross-channel B2B campaigns on LinkedIn, email, and SEO
• Reviewed and approved weekly social content, blog posts, and email campaigns, improving overall engagement by 15%

Social Media and Content Specialist at EntreAdmin LLC (2023-03 – 2024-05)

Created SEO-optimized content and email campaigns for multiple client accounts.

• Generated 20 SEO-optimised blog posts per month using SEMrush, achieving 20,000+ monthly impressions across 5–8 client accounts
• Created and distributed 20 branded email newsletters per month, achieving 30–50% open rates and 5–10% CTR

Content and Marketing Manager at Treasury Masterminds (2023-02 – 2025-05)

Rebuilt website platform, implemented technical SEO, and managed content strategy.

• Rebuilt 70%+ of the platform website and implemented technical SEO, growing the platform to 2,000+ monthly active users and 10,000+ yearly visits
• Grew the LinkedIn company page to 2,000 followers, generating 40,000 impressions in 12 months at a sustained 7–10% engagement rate
• Created weekly newsletters achieving 50% open rates and 15% CTR; organised monthly webinars with 150+ registrations and 50%+ attendance

MSc in Digital Marketing – University of Salford (2025-05 – 2026-06)