Seasoned Integrated Creative Director with a background in conceptualisation, storytelling and hands on design, motion, Ai and front end coding
Executive Creative Director with 20+ years’ experience building culture-led brand platforms and integrated campaigns across sport, entertainment, tech and FMCG. Senior leader at Wasserman, Edelman and Publicis and Former EMEA Creative Director at Amazon Advertising, trusted to raise creative standards, build high-performing teams, and deliver work that drives brand impact and commercial growth.
Board-level strategic leader and hands-on craft lead with a track record of leading multi-market teams, winning and retaining high-value clients, and creating distinctive brand experiences that earn attention, loyalty and action. Being a Creative Director in today’s world requires focus on modern creative systems: human-led, AI-accelerated workflows; scalable content systems for always-on media; and platform-native storytelling across social, video and live experiences. I unite traditional omnichannel creative storytelling with brand and performance-led media, designing governance that scales excellence fast, consistently, and stays culturally sharp.
Head of Creative Strategy - present
Hands on creative, developing integrated and tactical ideas to help brands reach audiencea in unique and organic ways. I support with hands on design, motion, AI, coding and conceptual storytelling.
Right Formula - Head of Creative, Executive Team (Sept ‘23 - May ‘25)
Executive creative lead for a global brand experience agency operating at the intersection of sport, culture, and live performance, responsible for driving creative revenue, developing 360° campaigns, brand activations, and experiential marketing.
Creative Consulting (post Covid) - Global Brands & Agencies (Apr 2021 – Sept 2023)
Partnered with agencies/brands to strengthen integrated offerings and deliver on KPIs, campaign ROI, and audience engagement
Wasserman (CSM) - Executive Creative Director (Sept 2019 – Apr 2021)
Executive creative lead responsible for unifying, scaling, and modernising creative capability across one of the world’s leading sports and entertainment agencies during a period of M&A and growth.
Publicis Pro (Octopus Group) – Creative Director, Board Member (March ‘16 – Sept ‘19)
Board-level creative leader responsible for agency-wide vision and standards, shaping positioning, strategy, and creative output during IPO and acquisition. Led a full agency rebrand and strategic repositioning to elevate creative credibility in the B2B tech sector, delivering integrated brand platforms and multi-channel campaigns.
Edelman – Brand Creative Director (July ‘14 - March ‘16)
Led global creative development and vision for consumer brands, delivering content-rich 360° integrated campaigns with earned media at their core.
Amazon Media Group – EMEA Creative Director (July ‘10 – July ‘14)
Built and led a Pan-European creative machine learning organisation from the ground up (21 creatives across 5 markets), establishing scalable frameworks to deliver high-volume, consistent creative for 300+ brands.
Clear Channel Outdoor – Senior Design Manager (Jan ’05 – July ‘10)
My responsibilities encompassed leading and producing promotional and digital advertising assets, including motion-led work for major DOOH placements.
Saatchi and Saatchi – Freelance Junior Designer (Jan ’05 – May ‘05)
Production lead role, involving reformatting creative and fleshing out concepts.
//Signature Achievements
Digital media Production BA Hons
