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I’m a multidisciplinary designer working across branding, packaging, websites, and digital products. I help businesses create clear, visually strong designs that are easy to use and stand out.
I focus on both how things look and how they work, turning ideas into effective, user-friendly experiences that connect with the right audience.
Freelance Brand & UI/UX Designer / Strategist (Self-Employed)
May 2023 – March 2025
Led branding, UI/UX, and packaging design projects for multiple clients, focusing on creating visually strong and user-friendly experiences.
Conducted competitor research and user insight analysis to position brands effectively within their market.
Developed full brand identities, including visual systems, tone of voice, and strategic direction.
Designed engaging websites and digital products that improve user experience and retention.
Collaborated closely with clients to translate ideas into clear, impactful design solutions.
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Delivered full brand identity and UI/UX direction for a recipe app.
Researched competitors and analysed user feedback to inform design decisions.
Created a visually distinct and engaging product experience to drive user loyalty.
Led brand discovery and strategy to define a strong, authentic identity.
Designed a new visual identity to reposition and elevate the brand presence.
Rebranded with a fresh visual identity to create stronger emotional connection with users.
Designed a visually engaging website focused on interaction and user retention.