Gemma Lamb

Creative and commercially aware Social Media and Digital Content Professional with experience across social media management, digital marketing, content planning, website design, copywriting and digital communications. Currently running my own freelance studio alongside two retained clients and looking to expand my portfolio through additional part-time, freelance or flexible marketing opportunities.

Founder & Freelance Social Media & Digital Marketing Designer - Blah Blah Studios

(2023-01)

• Develop tailored social media and digital marketing strategies aligned with client goals, audiences and brand identity.
• Plan, write, design and schedule platform-specific content, campaigns and digital communications.
• Create branded graphics, photography and visual content for social media, websites and marketing materials.
• Review and improve websites, brand messaging and overall digital presence.
• Support paid advertising, SEO, analytics and performance reporting to guide future activity.
• Liaise directly with clients and manage projects from initial review and strategy through to delivery.

Social Media & Digital Marketing Manager - GSC - Courier, Haulage & Logistics Services

(2026-07)

Recently appointed to support GSC Couriers with the development of its digital presence. Initial work has included reviewing the company's social media channels, website and overall brand presentation, followed by the creation of a detailed strategy report outlining priorities, content themes and recommended improvements. The work will develop into ongoing social media and digital content support.

Social Media & Marketing Manager - Clark Architectural Services

(2023-01)

Appointed to build the practice's digital presence from the ground up, using social media and the website as an extension of their project portfolio.

• Created and developed the practice's presence across Instagram, LinkedIn, Houzz and Pinterest.
• Developed the social media strategy, content structure and ongoing content calendar.
• Plan, write, design and schedule project-led and business-focused content.
• Redesigned and rebuilt the company website, improving its structure, visual presentation and project content.
• Maintain and update website pages, project case studies and service information.
• Set up and managed Google Ads campaigns, including keyword targeting and performance monitoring.
• Designed branded advertising boards for display on live construction sites.
• Research suitable industry awards and prepare award submissions, contributing to successful recognition for the practice.
• Review social media and website analytics to monitor performance, identify trends and inform future content and digital improvements.
• Produce project photography and visual content for use across the practice's social media, website, portfolio and marketing materials.

Founder & Product Designer - Ewe Crafty Lamb

(2020-01)

Founded and continue to manage a handmade gifting business selling through Not On The High Street. The business remains active alongside my freelance digital content work and has given me hands-on experience in e-commerce, product photography, customer communication and managing an online brand.

• Created and maintained the business's brand identity, logo and visual style across product photography, social media, packaging & e-commerce.
• E-Commerce website design
• Create social media content and paid promotional campaigns, using engagement trends to inform future products and marketing.
• Write and optimise e-commerce product listings using SEO fundamentals while maintaining consistent brand messaging.

Principal Interior Designer - Pick Everard Architects

(2007-01 - 2019-12)

Worked as a Principal Interior Designer within a large multidisciplinary architectural practice, delivering commercial and public-sector projects from concept through to completion.

• Led and coordinated commercial and public-sector interior design projects, managing client relationships and collaborating with architects, consultants, suppliers and internal teams.
• Translated detailed project requirements into design concepts, presentations, specifications, bid documents and proposal materials.
• Managed multiple deadlines and priorities while maintaining clear communication throughout project delivery.
• Applied client brand guidelines across interiors, presentations, signage and visual communications, contributing to wider branding and identity work.
• Worked closely with suppliers, manufacturers to source and specify suitable products.
• Designed bespoke furniture and interior elements for retail projects.

BA (HONS) - Interior Design - De Montfort University (2004-01 - 2007-12)

Short Course - Digital SLR Photography - Nottingham Trent University (2013-01 - 2013-12)

Online Course - Social Media Certification - HubSpot Academy (2026-03 - 2028-04)