Genna Schafer

Google Ads specialist with 6+ years' experience creating, managing and optimising high-performing PPC campaigns.

Through Vieve

Media, I help businesses generate more enquiries and sales with strategic Google Ads management, conversion tracking and ongoing optimisation. Alongside my consultancy work, I've managed paid search campaigns for nationally recognised brands including easyJet, G-SHOCK and Casio, combining enterprise-level experience with practical, results-focused support for SMEs.

Founder | Google Ads Specialist at Vieve Media (Present)

• Google Ads account setup
• Campaign restructures
• Ongoing optimisation
• Search campaigns
• Performance Max
• Keyword research
• Search query analysis
• Bid strategy optimisation
• Conversion tracking
• GA4 & GTM implementation
• Monthly reporting
• Landing page recommendations

PPC Specialist at easyJet

• Managed large-scale Google Ads accounts across Search, Display and Video campaigns.
• Planned and executed account restructures to improve campaign performance and efficiency.
• Conducted in-depth keyword research and search query analysis to identify new growth opportunities.
• Wrote and tested high-performing ad copy to improve relevance and click-through rates.
• Continuously monitored campaign performance, optimising bids, budgets, targeting and ad assets to maximise results.
• Delivered ongoing account optimisation through data-led testing and performance analysis.

E-Commerce Exec at Casio & G-SHOCK

• Managed and optimised Google Ads and Microsoft Ads accounts across Search and Shopping campaigns for a leading e-commerce retailer.
• Planned and implemented account restructures to improve campaign organisation, efficiency and performance.
• Managed Shopping campaigns and optimised product feeds to maximise product visibility and performance.
• Conducted keyword research, search term analysis and competitor research to identify growth opportunities.
• Wrote and tested ad copy to improve ad relevance, click-through rates and campaign performance.
• Monitored campaign performance daily, implementing ongoing optimisations to maximise return on ad spend.