Performance Marketing Lead at Cuckoo (2024-06 – 2026-01)
- Led a team of 3 to deliver 10x growth in performance marketing after 4 months following national expansion, through channel strategy & technical implementation
- Responsible for developing creative briefs for ads and site via in-house design studio
- Expanded Meta advertising from static through to animation and video
- Successfully delivered business first Youtube activity to deliver 10% incremental sales at stable CPA
- Worked cross-functionally with Legal, Data Protection, IT Security, and Procurement teams to onboard new suppliers & ad products
- Consulted on key site and join journey overhaul, ensuring ideas were tested & validated with users through performance marketing channels as a basis for broader business application
- Consulted & executed on plan to deliver improvement in customer credit risk mix
- Consulted on CRM overhaul & delivery
Group Account Director at Brainlabs (2022-12 – 2024-05)
Promoted in-situ following client growth success
- Led a team of 14 individuals across 9 clients, and across the retail, fundraising, entertainment, education, travel insurance, and energy sectors
- Responsible for client growth strategy
- Accountable for £1.5m monthly media spend
Senior Account Director & Paid Media Consultant at Brainlabs (2021-11 – 2022-12)
- Led a team of 11 individuals across 9 clients, including multiple agency top clients
- Extensive experience in e-commerce and lead gen - worked with brands in retail, fundraising, entertainment, education, and energy sectors
- Line manager for 3 Account Directors
- Lead post-covid recovery & growth for a key client in Entertainment sector, with my work featured in Think with Google, as the first agency employee to achieve this accolade
- Lead a key growth for client in Education sector, in collaboration with client investors' data scientist
Account Director at Brainlabs (2019-07 – 2021-11)
- Cross-channel team lead for 4 individuals across 7 clients, including multiple agency top clients
- Experience working with the travel, liability, and caravan insurance industries, in addition to retail and consumer product review clients
- Maintained the agency relationship with Amazon independently prior to acquisition of specialist Amazon agency
Senior Account Manager at Brainlabs (2019-01 – 2019-07)
- Lead paid search account manager for 3 clients, in the retail, travel insurance and consumer product reviews sectors
Account Manager at Brainlabs (2018-05 – 2019-01)
- Specialised in paid search
- Worked with clients in the liability, and caravan insurance industries, in addition to retail and consumer product review clients
