Digital Marketing Manager - Social Media at Stonegate Pub Company (2014-11 – Present)
- Looking after all pub brands with in Stonegate: 7 different formats and over 1500 sites.
- Manage an executive, support with their development and time management.
- Digital marketing lead for premium pubs 'The Chapter Collection'.
- Budget management for influencer and paid advertisement activity.
- Strategy, Analytics and Reporting for 13 brands - Measuring impact & outcomes on performance and ROI each campaign/ month.
- Content creation including photography shoots, reels, animations, gifs, and assets. Use of equipment such as gimbles, tri-pods and drones.
- Agency management.
- Influencer events. Investment VIP parties. Event experience.
Social Media Executive at Stonegate Pub Company (2023-10 – 2024-11)
- Key Account/ Agency Management - building and managing relationships with agencies.
- Influencer Strategy and Stakeholder Management – Acting as the influencer team lead. Building and managing relationships with talent agencies, influencers, sites and the payments team to ensure everything runs smoothly. Key brands have been Slug & Lettuce, SPK, Popworld and The Chapter Collection.
- Content management, scheduling and omnichannel marketing - Scheduling & posting content in line with social media strategies using key platforms such as Instagram, Meta, TikTok, LinkedIn, Notion and Rep.com.
- Content & Briefing and team work - Work effectively through high quality briefing alongside the brand teams, CMS team and CRM team to ensure a smooth workstream and to ensure deadlines are hit.
- Social Champions and Training – Implement monthly social media challenges for my formats effectively to support their social media presence and gain more content for the brand level channels. Create short videos for our Vimeo channel to answer any questions and respond to all Zendesk enquiries on my set day to support sites with any social issues.
- Project Management – examples being launching new brands, managing all sports formats on big game days, hitting key deadlines and presenting to ops.
Digital Marketing Manager at Cristal Boutique Knowle (2023-10 – 2024-11)
Artist, Content Creator, Social Media Manager at Georgia Grealy Art (2020-01 – Present)
Social Media Manager at Marcus Lewis Coaches (2021-01 – Present)
Digital Marketing Executive at Stonegate Pub Company (2021-11 – 2023-10)
Digital lead in the team. Planned and scheduled creative content for all digital channels on behalf of brands Craft Union, Vixen and L&T. This included social media channels, brand and site-level websites, email, app, TV screens, and site-level social and TV support for 600+ pubs.
- Increased Instagram following by 150% through creating engaging content, leading on photoshoots and competitions.
- Content & Briefing - Briefed in/ collaborated with other teams with high-quality, detailed briefs for artwork, emails, photoshoots, and paid ads. Ensure all hits deadlines to deliver activity.
- Updated the websites with upcoming campaigns, events, sports fixtures, campaigns, and offers whilst considering SEO for each page.
- Planned and communicated quarterly campaign plans and changes through presentations, events, and creative videos. Considered key KPI's and ROI for all plans.
- Reported monthly digital stats back to the team.
- Managed the Craft Union digital budget.
Recruitment and Admissions Marketing Co-ordinator at Warwick Business School (2021-03 – 2021-11)
- Completed 1-1 calls, FTMBA specific - CV reviewing and marketing the different courses.
- Marketed and organised logistics before and after events with pre and postcommunication email campaigns and regularly updated events on the website.
- Moderated the events digitally online and set up technology face-to-face.
- Reporting each week on call stats, brochure downloads, prospect numbers, website visits, and email stats.
CareersPlus Co-ordinator at Warwick Business School (2019-10 – 2021-03)
- Scheduled events and arranged the logistics for Employer Relations events. Scheduled all interviews and consultations for Undergrad, Master's, and MBA students.
- Provided administrative support for the department, including online databases, inputting data for marketing events and analysing/ uploading feedback.
- Managed all budgets and finance-related administration for the entire team including expenses, invoices, VAM, raising POs and dealing with all online shop and psychometric tools. Trusted with large sums of money for a team of 30+
- Trained and managed new co-ordinators and receptionists in their roles.
Marketing Insight Assistant at Warwick Business School (2018-08 – 2018-10)
- Managed the MiS project by engaging with/ recruiting MiS ambassadors/ fellows.
- Created and developed a social media presence.
- Designed, ordered and organised branded merchandise to use at the events and send to corporates. Produced an MiS brochure for corporate events as a way to promote the series.
- Conducted interviews on students, fellows and corporates to gain insights and develop on the brochure and video.
- Analysed/ summarised events from the previous year to highlight potential growth for the following years.
Second Stage Publisher at University Of Warwick (2019-07 – 2019-10)
Coventry University Clearing Advisor at SITEL (2017-08 – 2017-08)
