Gera Balleras

Client services and account leadership professional with more than 15 years of supervisory and management experience across integrated marketing, digital campaigns, retail, e-commerce-related customer journeys, and agency operations. Leads senior client relationships, annual roadmaps, cross-functional delivery, commercial oversight, and performance reviews. Retail and consumer portfolio includes SM Malls, One Ayala, Vermosa, Tiendesitas, Greenhills Shopping Center, Lemon Square, San Miguel Purefoods, Dunkin' Donuts, and Shakey's.

Combines brand-building discipline with data-informed optimization, clear executive reporting, and hands-on team coaching.

Group Account Director - Beeline Now Consulting Services, Inc.

(2026-05)

• Lead senior client relationships, account strategy, and delivery for Globe Business, Pemeco, and Equinix, translating commercial priorities into content, campaign, SEO, and communications roadmaps.
• Guide scopes, timelines, budgets, stakeholder alignment, performance reporting, and proactive recommendations; coach Account Managers and serve as the senior escalation point.

Marketing and Growth Consultant - Mobile Electronics Installs Australia

(2026-03 - 2026-05)

• Translated market, audience, and campaign inputs into recommendations for content, engagement, visibility, and lead generation in the Australian market.
• Developed a six-week LinkedIn content program, campaign assets, video concepts, and email marketing support.

Head of Account Management - Oddefy Creatives Inc.

(2022-05 - 2025-08)

• Owned portfolio strategy, annual planning, senior relationships, P&L, forecasting, resourcing, and integrated delivery across retail, entertainment, healthcare, FMCG, and regulated categories.
• Led customer-facing retail and consumer campaigns for One Ayala, Vermosa, Lemon Square, iWantTFC, Generika Pharmacy, PMFTC, and OKBet from briefing through digital rollout, performance review, and optimization.
• Coached account teams, set delivery standards, and partnered across strategy, creative, media, production, and suppliers to protect quality, timelines, and commercial health.

Account Director (Consultant) - Fatfree Inc.

(2020-07 - 2022-05)

• Led client strategy and end-to-end integrated campaign delivery across traditional and digital channels for San Miguel Purefoods and Nutrilin.
• Coordinated cross-functional teams and supplier partners while strengthening client relationships, working practices, and delivery consistency.

Account Director - Hello Doctor Philippines

(2021-12 - 2022-05)

• Developed digital-first brand, content, and customer communication strategies for healthcare and pharmaceutical partners, advising on audience needs, positioning, credibility, and growth.

Group Business Director - Bonsey Jaden Philippines

(2020-11 - 2021-11)

• Led digital marketing programs and senior relationships for Cetaphil, Freestyle Libre under Abbott, FWD Insurance, Lexus, and ING Bank across customer journeys, content, campaign execution, performance review, revenue tracking, and agency margins.

Group Account Director - Tribal DDB Philippines

(2016-05 - 2020-07)

• Led integrated marketing and digital programs for SM Malls and major telecommunications brands including Smart, TNT, Sun, PLDT, and Cignal TV.
• Directed strategy, creative, content, digital production, media integration, activation, optimization, reporting, account financials, and large cross-functional teams.

Associate Account Director - Jump Digital Asia

(2015-07 - 2016-05)

Senior Account Manager - Havas Media Ortega

(2014-03 - 2015-05)

Account Supervisor - Propel Manila

(2013-07 - 2013-10)

Senior Account Manager - J. Romero Advertising

(2010-07 - 2012-12)

• Managed accounts for Tiendesitas, Greenhills Shopping Center, Dunkin' Donuts, Highlands Corned Beef, and Shakey's

Senior Account Manager - Logika Concepts Inc.

(2008-02 - 2010-06)

Project Coordinator - GMA Marketing & Productions

(2007 - 2007)

Production Manager - Brainbox Company Inc.

(2005 - 2007)

Account Executive - Greatwall Advertising

(2004 - 2005)

Bachelor of Arts - Mass Communication - San Sebastian College - Recoletos, Manila (2000 - 2004)