National Chairman – Information & Communications at APO Philippines, Inc. (2025-01 – Present)
- Led national communications strategy to improve information flow, brand consistency, and digital presence across chapters and regions.
- Developed systems, guidelines, and workflows for standardized messaging, publications, and content dissemination nationwide.
- Oversaw editorial planning for national publications, including Torch & Trefoil Magazine, ensuring professional quality and alignment with organizational standards.
- Coordinated campaigns and announcements involving multiple stakeholders, timelines, and approval layers.
- Supported high-visibility national initiatives, anniversaries, and programs requiring structured messaging, branding, and engagement strategies.
- Mentored regional and chapter-level teams to improve communication, branding, and campaign execution skills.
Owner / Marketing Director at Equal Business Solutions, Inc. (2008-01 – Present)
Founded and grew a pioneering print-on-demand, advertising, and signage company, expanding from a single operation into multiple branch locations while serving clients across diverse industries.
- Developed and executed marketing, advertising, and branding campaigns for clients across the retail, real estate, hospitality, food service, memorial care, and commercial sectors, leveraging print, signage, and targeted marketing initiatives to enhance brand visibility and customer engagement.
- Built long-term client partnerships, delivering strategic marketing solutions that strengthened brand presence and customer loyalty.
- Led community-based marketing campaigns and events to increase brand awareness and local market reach.
- Oversaw creative direction, media placements, project execution, and campaign performance tracking to maximize return on investment.
- Developed integrated marketing strategies for small and medium-sized enterprises, helping establish and grow their presence across traditional and digital channels.
