Gina Schumacher

I’m Gina, a content and SEO specialist based in Edinburgh with experience working across international markets. I help companies create, optimise, and manage high-quality content that drives visibility, engagement, and growth.

• Experienced in content strategy, SEO research, editing, proofreading, and localisation (German–English / English–German)
• End-to-end content management, from research and briefs to publication and optimisation
• Strong background in publishing, analytics, and cross-functional collaboration

Clear communication and attention to detail are important to me, so let’s work closely throughout the process!

SEO & Content Specialist – Wise, Palmer Hargreaves, Flexopus | 2021–Present

Managed and optimised blogs and website content in German and English, including keyword research, content briefs, proofreading, and publishing. Oversaw freelance writers, ensured linguistic accuracy, performed content audits, and translated website content to English to support international audiences. Experienced in SEO, copywriting, and digital marketing analytics.

Edinburgh Napier University

Master of Science (MS), Publishing

2019-2020

Freie Universität Berlin

Bachelor of Arts (BA), American Studies

2015-2019