Grace B

Result-driven professional with over 5 years' experience delivering multi-channel marketing activity within a B2B environment. Strong background in campaign support and translating technical assets into clear market-ready communication

Digital Marketing Co-Ordinator at Siretta Limited (2022-01 – Present)

Contributed to the delivery of digital marketing activities within a B2B industrial IoT environment, contributing to campaign execution, content creation, and brand communication across multiple channels.

• Contributing to lead generation and brand visibility.
• Created visual content for digital platforms for brand engagement and product promotion.
• Translated technical product information into clear, customer-focused messaging and collaborated with internal teams to support campaign delivery and optimisation.
• Produced marketing collateral including datasheets, manuals, and social media content using Adobe Creative Cloud, ensuring consistency with brand guidelines.

Digital Marketing Consultancy at Siretta Limited (2025-01 – 2025-12)

Analysed how a B2B industrial IoT firm could improve lead generation and marketing accountability within a distributor-led environment. Developed strategic recommendations to enhance content, data integration, and overall marketing effectiveness.

• Applied professional frameworks to structure customer journey analysis, identifying breakdowns between reach and conversion.
• Conducted mixed-method research combining performance data (impressions, CTR, clicks) with stakeholder insights to assess marketing effectiveness.
• Interpreted correlation patterns and funnel performance to highlight inefficiencies in engagement quality and lead progression.
• Identified structural data limitations impacting optimisation and insight generation.

MSc in Strategic Digital Marketing – Arden University (2022-01 – 2025-12)

BA (Hons) in Fashion Marketing and Branding – Nottingham Trent University (2018-01 – 2021-12)