Grant Anderson

Experienced golf and commercial professional with decades of experience across golf club operations, membership, coaching, customer experience, sales, supplier relationships and business leadership. PGA Professional with a strong understanding of the golf member and customer journey, combined with extensive commercial experience gained from building and developing successful golf businesses. A founder and commercial leader of Onlinegolf, helping develop the business from start-up to £15 million revenue and establishing it as a leading UK golf retailer.

Strong track record of building lasting customer and business relationships, identifying commercial opportunities, delivering service excellence and creating engaging golf experiences. Currently operating Golf for All, providing golf coaching to schools, groups and individuals with a particular focus on introducing new golfers to the game. Passionate about growing participation in golf and creating positive, accessible and memorable experiences for golfers of all ages.

Now seeking to bring extensive golf, relationship management and commercial experience to a premium membership environment where exceptional member experience, retention, engagement and commercial growth are central to the role.

OWNER / OPERATOR - GOLF FOR ALL

(2022)

Providing golf coaching to local schools, groups and individuals, with the business focused on introducing as many new golfers as possible to the game, particularly children.

• Build strong relationships with golfers, parents, schools, groups and individuals.
• Deliver coaching and golf experiences designed to encourage participation and long-term engagement with the sport.
• Manage the customer journey from initial enquiry through to ongoing participation.
• Develop and maintain relationships with a broad range of golfers and organisations.
• Source and sell second-hand golf equipment, helping make golf more accessible to children and adults.
• Manage all aspects of the business, including customer service, commercial activity and day-to-day operations.

PGA PROFESSIONAL - GOG MAGOG GOLF CLUB - CAMBRIDGE

(2021 - 2022)

A broad golf-club role incorporating retail, coaching, club repair and member-facing responsibilities.

• Looked after club membership and developed positive relationships with members.
• Provided a high level of customer service to members and visitors.
• Delivered golf coaching and supported golfers in improving their game.
• Managed retail activity and customer requirements.
• Undertook club repair and equipment-related services.
• Worked across different areas of the club operation, requiring a flexible and member-focused approach.

OWNER / OPERATOR - HERITAGE GOLF LTD

(2015 - 2021)

• Established and operated Vintage Golf Days, providing unique golfing experiences and memorabilia.
• Created and delivered memorable golf days using original hickory clubs dating from the early 20th century.
• Managed the complete customer experience from initial booking through to delivery of the golf day.
• Built relationships with customers and ensured a consistently high-quality experience.
• Developed a distinctive golf proposition combining heritage, entertainment and customer engagement.
• Managed memorabilia sales alongside the golf-day business.

MANAGING DIRECTOR / FOUNDER - THE BRAND CLUBHOUSE

(2013 - 2015)

• Established a business bringing new, quality and innovative golf products to the UK marketplace.
• Brands represented included Asher Golf, Momentus Golf, Hello Kitty Golf, The Putting Stroke Teacher and ReeTee.
• Sales, purchasing and marketing.
• Customer experience and relationship management.
• P&L management.
• Stock management, warehousing, importing and distribution.
• Development of new products and brands within the UK golf market.
• Negotiation and management of supplier relationships.
• Successfully launched a number of new brands to the UK golfing public.
• Built loyal customer following around the Asher Golf glove range.
• Developed brands through traditional marketing, online marketing, social media and public golf shows.
• Negotiated exclusive supplier contracts.
• Maintained product margins in excess of 50%.

MANAGER – BUSINESS DEVELOPMENT & PROCUREMENT - ONLINEGOLF / AMERICAN GOLF

(2000 - 2012)

Onlinegolf was developed into one of Europe's leading golf retailers, operating online, shipping product to UK and European customers.

• Responsible for developing turnover and margin through product range, supplier relationships, promotional planning and new revenue opportunities.
• Managed purchasing across products marketed through the Onlinegolf and American Golf websites, with Onlinegolf revenues of £15 million.
• Developed sales strategies and product ranges across clothing, footwear, clubs, equipment and accessories.
• Delivered sales and margin targets.
• Developed the Onlinegolf brand as a leading online golf platform.
• Negotiated commercial terms and developed long-term supplier relationships.
• Planned promotional activity across short, medium and long-term horizons.
• Budgeted annual purchases and forecast sales.
• Managed website merchandising and product positioning.
• Identified and developed new revenue opportunities.
• Opened new relationships with premium brands previously unwilling to trade online, including Oakley, Polo Ralph Lauren and Tommy Hilfiger.
• Managed a 6,000 sq. ft. golf superstore.
• Hired, led and developed teams of up to 15 people.
• Helped develop Onlinegolf into the No.1 golf internet retailer in the UK.
• Consistently achieved demanding sales and margin targets.
• Built excellent relationships with leading sports and golf suppliers.
• Introduced innovative shop-in-shop strategies with major suppliers.
• Developed international delivery channels reaching markets including Australia and New Zealand.
• Successfully introduced new products and brands to the golf market.

PGA PROFESSIONAL - PROFESSIONAL GOLFERS' ASSOCIATION (GB&I)

(1993 - 2000)

Retail and teaching positions held at: Silvermere Golf Club | Kingswood Golf Club | Haywards Heath Golf Club | Hambrook Driving Range | The Wisley

• Developed and managed a stable of golf lesson clients.
• Maximised retail turnover within golf-club environments.
• Built strong relationships with club members, visitors and corporate clients.
• Ran corporate golf days and customer-facing golf events.
• Provided golf coaching and equipment advice.
• Undertook club repair.
• Built a strong teaching reputation through excellent communication, presentation and interpersonal skills.

PGA Professional - Professional Golfers' Association (1995)

HND - Golf Studies - Merrist Wood College, Guildford (1994)

HNC - Music Management - West Lothian College of Further Education (1991)

3 Scottish Highers - Strathallan School, Perth (1989)