Gwen Blecon

Leadership & strategy: Senior enterprise marketing leader with strong experience defining and executing integrated marketing campaigns. Developed and scaled marketing functions from scratch in close collaboration with SDRs and Sales. Owns multi-million budgets and leads a team of six.

Execution: Delivered integrated, account-based (ABM) campaigns through flagship events, roundtables, digital marketing, partner marketing and outbound motions, and ran the website as a core demand engine. Developed full funnel analytics with on-going feedback loop with GTM teams. Owns marketing operations, attribution and reporting cadence, plus agency and vendor management, alongside programme management, process improvement and business analysis across global teams.

Tech stack: Salesforce (certified), HubSpot (certified), Pardot, Eloqua, Semrush (certified), BrightEdge (certified), Salesloft, Google Ads, Google Ads Editor, Search Ads 360, Google Merchant Center, GA4, Skai, Adobe Advertising (certified), Adobe Analytics, Copilot Enterprise

Senior Field Marketing Director - UK & Ireland at Quadient (2026-02 – 2026-07)

Lead marketing pipeline growth and campaign execution across Quadient's Digital Business portfolio, covering accounts payable, accounts receivable and customer communications automation - acting as senior marketing partner to UK & Ireland market leadership.

• Own the UK & Ireland marketing plan, translating business objectives into an integrated marketing plan across events, webinars, paid media, SEO, partner marketing and outbound cadences.
• Lead a team of six marketers across regional campaigns, with tight cross-functional alignment across go-to-market teams through a structured feedback loop.
• Own an annual field marketing calendar of 30+ events, roundtables and webinars, each targeted to priority accounts and measured on pipeline.
• Hit the accounts payable quarterly marketing pipeline target within one quarter of appointment - the first time it had been met in two years.
• Grew enterprise marketing pipeline +40% year-on-year in the same quarter.
• Launched a multichannel e-invoicing awareness campaign ahead of new UK and Ireland mandates, including a webinar co-hosted with HMRC that drew 200 attendees (April 2026) - event amplification through a high-profile external partnership.

Senior Marketing Director - Strategic Marketing, EMEA and NORAM at Quadient (2024-02 – 2026-01)

Developed and led the global customer marketing programs, in close collaboration with GTM teams and senior stakeholders across EMEA and North America.

• Led and coached a team of three marketers.
• Designed and ran a pilot programme ("Tiger") to accelerate cross-sell bookings through ABM campaigns in EMEA and North America, piloting account segmentation and resource allocation in two regions, then iterating the results into a scalable global framework - delivering 30% more cross-sell bookings year-on-year.
• Identified & produced 20 new customer videos and written case studies across all regions (tailored content programme reused across markets).
• Rebuilt the customer reviews programme, increasing review volume across key platforms and cutting response time to 24 hours - strengthening SEO and GEO.

Marketing Director, Demand Generation - Accounts Payable Automation, UKI and France at Quadient (2022-07 – 2024-01)

Launched Quadient in the UK and France from the ground up following the acquisition of Beanworks (a Canadian accounts payable automation business) driving rapid pipeline.

• Hired, built and led a new regional marketing team of three direct reports.
• Launched Quadient Accounts Payable automation in the UK/Ireland, hitting the H2 2023 marketing pipeline target for the first time.
• Delivered +200% year-on-year growth, with marketing contributing 90% of all new clients.
• Improved conversion rate MQL SAL to 31%, evidencing strong lead quality and pipeline efficiency in close partnership with sales.

Performance Marketing Director, DACH at GUURU (2020-01 – 2022-07)

Built and led entry into the DACH market from scratch, standing up the demand generation engine to accelerate pipeline and revenue for a fast-scaling contact centre platform.

• Established KPIs and forecasting, continuously tracking programme effectiveness against business outcomes.
• Partnered with BDR, sales, product and customer success teams to refine value propositions and improve funnel performance across channels.
• Increased customer acquisition in DACH by 40% through targeted digital campaigns, and improved marketing ROI by 30% through spend optimisation.
• Delivered 128% of annual pipeline target in 2021, exceeding target for three consecutive quarters.

Senior Digital Media Manager - EMEA, North America, LATAM & APAC at Kaspersky (2016-07 – 2019-09)

Led global paid search strategy and execution across B2C and B2B, driving digital acquisition and cross-channel alignment.

• Managed a $10M annual budget across global and local search engines and Amazon, owning planning, forecasting and optimisation.
• Built and led an in-house team of three; ran test-and-learn programmes across engines, landing pages, audiences and creative, applying audience analysis, segmentation and performance measurement.
• Scaled global digital acquisition through a unified, data-driven search strategy and structured experimentation.
• Reduced cost per acquisition by 53% in 2018 after moving the paid media function in-house.

Search Marketing Manager, EMEA at Adobe (2011-05 – 2016-06)

• Managed a $4M EMEA paid search budget across B2C and B2B, building the resource allocation model that assigned spend by geography and segment against performance and business priorities.
• Managed executive stakeholders across EMEA and central marketing teams, providing regular reporting and strategic insight through quarterly business reviews (QBRs).
• Grew ROI through keyword, ad-copy and landing-page optimisation, A/B testing and search retargeting.
• Improved organic traffic and rankings across Tier 1 markets via technical and on-page SEO and backlink programmes - +35% organic traffic (2014-15) and -20% cost per click (2012).
• Exceeded the EMEA paid-search revenue target by 22% across the fiscal year.
• Published 10+ thought-leadership articles on Adobe Digital Marketing and spoke on a panel at Adobe Summit.

Search Marketing Manager EMEA/North America at CluneTech (2010-01 – 2011-12)

Search Marketing Manager EMEA & APAC at Pens.com (2009-01 – 2010-12)

Senior Search Account Advisor EMEA at Yahoo! (2006-01 – 2009-12)

Master of Science in Management in Management and Sustainable Development – Toulouse Business School (2002-01 – 2006-12)