Hannah Robinson

Creative Content Creator, Copywriter, and Social Media Manager with over five years of client-focused service and business-generating content production. Skilled marketing and journalism professional with core strengths in leadership and problem-solving. Proficient user of WordPress and CMS systems as well as all social media platforms, especially TikTok, Instagram, and LinkedIn.

Proven history of reliably producing work ahead of tight deadlines and managing multiple projects to produce successful outcomes.

CONTENT CREATOR | 09/2020 - Current | Freelance

• Researched, created, and published content for international brands such as Disney+, Oodie, and Student Universe
• Researched, created, and published content for national brands such as NHS UK, Sheffield City Council, and Charles Worthington
• Worked with these brands and many more to develop audience-specific videos and TikTok content to increase engagement and drive traffic to the business

COPYWRITER | 09/2022 - 05/2023 | Engaged Solutions Limited - Doncaster

• Presented clients with unique copy options based on overall marketing objectives.
• Analysed paid and organic website data to enhance Return On Investment (ROI).
• Produced high-quality, impactful content to strict deadlines, consistently meeting brand standards.
• Expertly navigated WordPress to write and submit website copy.
• Participated in creative planning and review sessions, working with the team to elevate the quality of the content and designs. 

SOCIAL MEDIA MANAGER | 10/2021 - 09/2022 | 50 Pound Social - Freelance

• Creating 100+ social media posts weekly using Canva to an expert level.
• Working directly with the Head of Marketing at over fifteen businesses to develop thorough marketing strategies that led to increased engagement, followers, and customers.
• Produced photo and video content with excellent editing skills.
• Gathered data on engagement rate, reach, and impressions to enhance online campaigns.
• Led the adoption of new social media channels to expand audience reach.

BRAND AMBASSADOR AND CONTENT CREATOR | 05/2021 - 06/2022 | UniHomes - Sheffield

• Edited and published videos, TikTok content, and Instagram posts for a specific student audience.
• Produced high-quality, impactful content to strict deadlines, consistently meeting brand standards.
• Presented and interviewed members of the public as part of a wider marketing campaign promoting student homes.
• Contributed content ideas that were picked up by the UniHomes marketing team to be used.

SOCIAL MEDIA MANAGER | 09/2019 - 12/2021 | Fiona's Tuition - Hyde, Greater Manchester

• Prepared design briefs for graphics, videos, and advertising campaigns.
• Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
• Served as brand guardian and implemented consistent visual identity through logos, posters, and social media assets.
• Initiated thorough digital marketing campaigns to grow the business leading to 'Fiona's Tuition' being fully booked up with an additional waitlist. 

DEPUTY EDITOR AND FEATURES EDITOR | 08/2018 - 06/2021 | The Tab - Sheffield

• Worked closely with writers to maintain voice while removing spelling, grammatical and accuracy problems.
• Guided and motivated staff to achieve demanding targets under tight deadlines.
• Assigned stories, led content development meetings, and reviewed completed stories.
• Pursued and independently developed stories covering a broad range of topics.
• Created compelling pieces for online publication, coordinating images and layout for optimised presentation.

Sheffield Hallam University - Sheffield, SHF | Bachelor of Arts | Journalism

09/2019 - 05/2022 - First Class Honours

• Awarded the RMC Media Prize given to "a final year Media, Arts, and Communication student who achieved the highest mark for their magazine project on the feature writing and publishing 3 modules."
• Professional development completed in Graduate Skills which led to being awarded the Bronze, Silver, and Gold Hallam Awards.

Sheffield Hallam University - Sheffield, SHF | Higher National Diploma

Childhood Studies, 09/2018 - 05/2019 - First Class Honours

Xaverian College - Manchester | A-Levels | 09/2014 - 05/2016

English Language (B), Sociology (B), Theology and Philosophy (B)

Saint Philip Howard Catholic Voluntary Academy - Glossop | GCSEs | 09/2009 - 05/2016

English Language (A), English Literature (A), History (A), Geography (A), Religious Education (A), Mathematics (B), Biology (B), Chemistry (B), Physics (C), German (C)