Hannah Salt

Proactive and commercially focused Communications Professional with over 5 years of experience spanning beauty PR, media relations, influencer strategy, and digital community management. Demonstrated career progression at Trinny London, advancing across three distinct roles to Communications Coordinator. Proven track record of executing impactful cross-channel PR and creator campaigns, building strong media and talent networks, and securing high-profile coverage across print, digital, and social platforms.

Highly organized with expertise in managing complex project timelines, sample gifting workflows, multi-stakeholder alignments, and cross-functional activations.

Communications Coordinator - Trinny London - London, UK

(2026-04)

• Support the delivery of integrated PR and influencer strategies across core product categories, bringing key brand stories and product launches to life.
• Cultivate and expand active relationships with top-tier beauty and lifestyle editors, journalists, freelancers, and content creators to secure high-quality earned coverage across print, digital, and social platforms.
• Lead day-to-day press office and gifting operations, efficiently managing media enquiries, sample distribution, media tracking systems, and asset updates.
• Craft tailored media pitches, press releases, and launch messaging to maximize brand visibility and engagement.
• Collaborate directly with international PR agencies across key global markets to align messaging and deliver consistent campaign execution.

Communications Assistant - Trinny London - London, UK

(2023-09 - 2026-04)

• Managed day-to-day press office operations, handling inbound media queries, call-ins, sample requests, and press gifting logistics.
• Supported the execution of PR and influencer campaigns, coordinating product seeding, creator outreach, and tracking campaign deliverables.
• Maintained active coverage trackers, media databases, and media assets, compiling weekly and monthly campaign performance reports for key stakeholders.
• Assisted in organizing press events, product launch activations, and media desk-side visits.

Community Assistant - Trinny London - London, UK

(2021-12 - 2023-09)

• Drove community engagement strategy for the 200,000+ member Trinny Tribe, developing targeted content, campaign initiatives, and live events that significantly increased participation and brand loyalty.
• Monitored community insights, analytics, and digital trends, translating data into strategic recommendations for senior stakeholders to refine marketing and customer engagement strategies.
• Partnered cross-functionally with Customer Experience, Marketing, and Social Media teams to ensure unified brand alignment across all digital touchpoints.

E-Commerce & Social Media Assistant - By Terry Ltd - London, UK

(2019-09 - 2021-12)

• Co-managed influencer partnership programs, coordinating product gifting campaigns and maintaining long-term relationships with creators and makeup artists.
• Monitored organic UGC and social engagement to identify brand amplification opportunities.
• Supported digital marketing campaigns, website merchandising, and promotional launches, maintaining luxury brand standards across all customer touchpoints.
• Delivered customer engagement across digital channels, maintaining a consistent luxury brand experience.

Beauty Advisor - Space NK - London, UK

(2017-09 - 2018-06)

• Delivered personalized consultations and represented luxury beauty brands, consistently exceeding sales targets through strong product expertise and client relationship building.
• Maintained high visual merchandising and retail standards across all product displays.

CertHE - Professional Makeup Design - Delamar Academy (2016 - 2017)

3 A-Levels | 8 GCSEs - Immanuel College, Hertfordshire (2008 - 2015)