Key Account Manager - Demand Distribution Limited - London Hybrid
(2026-03 - 2026-06)
Managed and grew a portfolio of 13 wholesale accounts for Lost Mary & Elf. Led product launches, negotiated commercial terms, and collaborated with sales, marketing, and operations to drive revenue and improve stock planning.
- Managed a portfolio of key retail and wholesale accounts for major vape brands, ensuring strong client relationships and high retention.
- Drove revenue growth through targeted account strategies, upselling, and identifying new business opportunities.
- Led product launches and promotional campaigns to maximise early adoption and sell-through performance.
- Negotiated commercial terms, pricing, and volume agreements to protect margins and secure favourable supply arrangements.
- Analysed sales data and market trends to inform forecasting, stock planning, and account-level strategy.
- Coordinated cross-functionally with sales, marketing, and operations to ensure seamless execution and high customer satisfaction.
Deputy Director - Voopoo UK - Failsworth (Manchester) Hybrid UK
(2024-08 - 2026-01)
Appointed through headhunting by Voopoo's executive team to lead UK operations and accelerate market expansion. As Deputy Director, I drive strategic growth, oversee national distribution, and lead cross-functional teams across sales, marketing, and logistics. I serve as a key advisor to the UK Director and a senior liaison to major retail and distribution partners.
- Partner with the Director to shape and execute long-term business strategies aligned with market trends and corporate goals.
- Spearheaded the expansion of Voopoo's UK distribution network, successfully onboarding 22 sub-distributors and 3 master distributors, resulting in increased market penetration and revenue uplift.
- Conduct regular performance reviews and strategic planning sessions to ensure alignment across departments and maintain operational agility.
- Lead the development and implementation of digital sales strategies, leveraging CRM platforms and data analytics to optimize lead conversion and customer engagement.
- Monitor competitor activity and market dynamics to inform pricing, promotional campaigns, and product positioning.
- Collaborate with flavor specialists and product teams to tailor offerings to regional preferences, enhancing brand relevance and customer satisfaction.
- Act as a senior liaison for key accounts, ensuring high levels of service, responsiveness, and strategic alignment.
- Build and nurture long-term relationships with retail partners, distributors, and stakeholders, contributing to sustained growth and brand loyalty.
- Resolve escalated client issues with diplomacy and speed, maintaining Voopoo's reputation for excellence.
- Oversee daily operations, ensuring compliance with internal policies and external regulations.
- Coordinate cross-functional teams including sales, logistics, and marketing to streamline workflows and improve execution.
- Implement performance metrics and reporting systems to track KPIs, identify bottlenecks, and drive continuous improvement.
- Stay abreast of UK vaping regulations, including the upcoming 2025 disposable vape ban, and guide the business in adapting to legislative changes.
- Support the rollout of responsible retail initiatives, including recycling programs and customer education campaigns in partnership with convenience stores and vape retailers.
Country Manager - Feoba Technology LTD - UK-London Hybrid
(2022-09 - 2024-08)
Dynamic and results-driven Country Manager with 2 years of experience in the vaping and consumer goods industry. Proven track record of driving market expansion, developing strategic partnerships, and leading high-performing teams to deliver exceptional growth. Adept at navigating regulatory landscapes, optimizing supply chain processes, and implementing innovative marketing strategies tailored to diverse consumer needs.
Passionate about advancing product quality and brand reputation while ensuring compliance with industry standards. Committed to fostering a collaborative work environment that encourages creativity and enhances operational efficiency.
- Strategic Planning: Developing and implementing business strategies to achieve sales targets and expand market share within the country.
- Market Analysis: Conducting market research to identify trends, consumer preferences, and competitive landscapes, and using this data to inform business decisions.
- Compliance Oversight: Ensuring that all operations comply with local regulations and industry standards related to vaping products.
- Team Leadership: Managing and mentoring a team of employees, including sales, marketing, and operations staff, to foster growth and development.
- Sales Management: Setting sales targets and monitoring performance against goals; identifying opportunities for growth and improvement in sales strategies.
- Budget Management: Overseeing budgets and financial forecasts; ensuring that expenditures align with company objectives and profitability goals.
- Relationship Building: Establishing and maintaining relationships with key stakeholders, including distributors, retailers, and regulatory agencies.
- Product Development Collaboration: Collaborating with product development teams to provide market feedback and insights that inform product improvements or new product launches.
- Marketing Oversight: Leading marketing initiatives and campaigns to promote brand awareness and drive product sales; tracking the effectiveness of these efforts.
- Reporting: Preparing regular reports on business performance, challenges, and opportunities for the executive team or board of directors.
- Problem Solving: Addressing any operational issues or challenges that arise, ensuring timely resolutions to minimize disruption.
- Networking: Actively networking in the vaping industry to identify new business opportunities, partnerships, and market trends.
Senior Sales Manager - Currys - Weybridge Surrey
(2016-10 - 2022-07)
Working at one of the country's most reputable companies, presentation and work ethic are essential. As a Sales Manager, I take responsibility in training new staff whilst maintaining professionalism and offering the highest quality customer service, in addition maintaining standards on the shop floor and working towards and exceeding stores KPI's (targets). Directly managing a team of 33.
- Coaching colleagues to inspire customers to buy the best products to suit their needs, however they choose to shop with us.
- Leading a highly engaged team, understanding their strengths and development opportunities, supporting personal development plans.
- Inspiring colleagues to put the customer first whilst driving sales and profit objectives.
- Creating excitement and engagement when new products launch, being the first to suggest how this new tech can be brought to life.
Company Director - Harpz Superstore LTD
(2011-06 - 2015)
Various aspects of the business daily, oversee inventory, ordering products, and ensuring shelves are stocked. Additionally, handle customer inquiries, supervise staff, and monitor sales to adjust pricing and promotions. Also focus on maintaining a clean and organized store, managing finances, and straitening to improve the store's performance and customer experience.
- Identifying customer needs and presenting appropriate products using selling and negotiating skills.
- Capability in resolving customer issues and working the till efficiently.
- Maintaining accurate stock taking and replenishment.
Assistant Store Manager - Carphone Warehouse
(2006-12 - 2011-04)
Working at one of the country's most reputable Companies, presentation and work ethic is essential. As a senior sales staff, I take responsibility in training new staff whilst maintaining professionalism and offering the highest quality customer service, in addition maintaining standards on the shop floor and working towards and exceeding my targets.
- Identifying customer needs and presenting appropriate products using selling and negotiating skills.
- Capability in resolving customer issues and working the till efficiently.
- Maintaining accurate stock taking and replenishment.
