Creative Director
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Creative Director with experience across brand, campaigns, content and experiential, leading multidisciplinary teams to deliver high-impact creative that connects with audiences and drives commercial results.
I specialise in shaping clear creative direction from the outset, developing ideas, narratives and brand systems, and ensuring they translate consistently across all touch points, from campaigns and content to digital and live experiences.
I have led brand transformation and creative output across multiple businesses, including a full rebrand that contributed to over 400% revenue growth. Alongside this, I have worked with global and premium brands including Lululemon, The Ordinary, Porsche and Google.
I combine strategic thinking with a hands-on approach, working closely with teams and stakeholders to deliver distinctive, effective work that balances creative ambition with real-world impact.
At Last Events, London | 2022 – 2026
Lead creative across campaigns, content and experiential projects for global brands, shaping concept-led ideas and managing multidisciplinary teams. Led a full rebrand that contributed to over 400% revenue growth and supported new business through pitches and creative direction.
Marketing & Brand Director
Livero Group, London | 2020 – 2022
Led brand and marketing across a group of recruitment businesses, delivering a full rebrand and developing campaign and content strategies to improve positioning, engagement and commercial performance.
Cliqe, London | 2020 – 2022
Worked across brand, content and campaign projects, supporting concept development and delivering creative across digital and brand touch points.
Web & Graphic Designer (Freelance)
London | 2017 – 2020
Delivered branding, digital design and content for a range of clients, developing visual identities, websites and marketing materials across multiple sectors.
Selfridges, Ralph Lauren, The North Face | London | 2012 – 2017
Created high-impact retail displays, window installations and in-store brand experiences, maintaining premium visual standards and delivering engaging customer environments.
Independent Venture | London | 2009 – 2012
Founded and ran a small creative business, managing all aspects of branding, marketing, client relationships and operations.
Toni&Guy | London | 2006 – 2009
Supported creative teams on editorial shoots, fashion shows and brand projects, developing an early foundation in styling, creative production and visual storytelling.
Toni & Guy Academy — NVQ Level 3
Newport Grammar School — A Levels
Northgate Secondary School — GCSEs
