Hartman Mandor

Certified Digital Marketing Professional by Digital Marketing Institute (DMI, UK) with 10+ years’ experience delivering growth across SEO, PPC, paid social, CRM, marketing automation and conversion rate optimization. Skilled in Google Ads, GA4, HubSpot, Salesforce, SEMrush, Ahrefs, Google Tag Manager and performance analytics, with strong campaign and stakeholder management experience. MSc in Digital Marketing and MBA qualified, with professional certifications in Digital Marketing and SEO, Content & Analytics.

Experienced in developing data-driven strategies that increase traffic, qualified leads, customer acquisition, retention, and revenue.

Brand Sales Specialist - Penhaligon's / Puig Ltd, Harrods - London, UK

(2026-03)

• Support seasonal marketing campaigns, product launches and in-store brand activations for a luxury fragrance brand.
• Exceed personal sales targets by 15-20% through tailored customer engagement and relationship management.
• Manage a high-value client CRM portfolio, applying customer segmentation and lifecycle marketing principles to strengthen customer engagement and retention.
• Increased repeat purchase rate by 32%, from 33% to 44%, over a five-month period through personalized client engagement and targeted recommendations.

Brand Sales Associate - Pimes Ltd / Xerjoff Group, Selfridges - London, UK

(2024-04 - 2026-03)

• Managed customer relationships and supported CRM database growth through personalized engagement, upselling, and tailored product recommendations.
• Exceeded sales targets by 20% over a 12-month period through targeted customer engagement and relationship management.

Digital Marketing Consultant - Northland Fractional Inc. - Toronto, Canada

(2025-02 - 2025-08)

Part-time

• Increased search visibility by 40%, website traffic by 60%, social media followership by 150%, engagement by 25% and lead generation by 65% over six months.
• Implemented A/B testing, Google Tag Manager and analytics reporting to measure campaign performance and inform optimization decisions.
• Conducted technical, on-page and off-page SEO audits and implemented keywords, website and content optimization to improve search visibility and organic traffic.
• Planned and delivered a targeted webinar campaign to generate qualified leads, engage prospects and support email database development.
• Delivered SEO, digital marketing and marketing automation activities for a B2B operations consultancy targeting start-ups and SMEs.
• Developed integrated digital campaigns across SEO, LinkedIn, Meta, email marketing and website content to increase brand awareness, engagement and lead generation.
• Created and managed content calendars, educational content, promotional campaigns, thought-leadership content, infographics and calls-to-action across digital channels.
• Optimized LinkedIn and established Facebook and Instagram presence to expand audience reach and drive relevant traffic to the website.

Customer Assistant - Marks & Spencer Plc - London, UK

(2023-12 - 2024-01)

• Supported store marketing activities, promotional campaigns, and customer engagement initiatives within a fast-paced retail environment.
• Assisted with promotional execution and customer-facing marketing activities to support commercial objectives.

Sales & Marketing Manager - Globacom Limited - Nigeria

(2011-03 - 2023-08)

• Used GA4 and performance reporting to monitor KPIs, optimize campaigns, and support data-driven budget allocation.
• Conducted A/B testing, audience segmentation, and paid media optimization to improve campaign performance and conversion rates.
• Developed CRM and marketing automation workflows, increasing email open rates by 25% and conversions by 18%.
• Managed integrated digital marketing campaigns across SEO, Google Ads, paid social media and email marketing, overseeing a ₦5bn annual marketing budget and a team of nine.
• Supported seasonal campaigns, visual merchandising, and in-store brand presentations to strengthen customer engagement.
• Increased qualified leads by 35% and customer acquisition by 25% through integrated performance marketing campaigns.
• Developed SEO and content strategies that contributed to a 30% increase in mobile data subscriptions.
• Collaborated with UX, product and regional teams to improve website conversion rates by 10%.

Master of Science (MSc) - Digital Marketing - Middlesex University, UK (2024-10)

Master of Business Administration (MBA) - University of Calabar, Nigeria (1995-08)

Post Graduate Diploma in Management (PGDM) - University of Calabar, Nigeria (1992-08)

Bachelor of Science in Zoology (BSc) - Zoology - University of Ilorin (1988-08)