Project manager/Owner - GRD Floor - Remote, Freelance
- Led end-to-end execution of digital marketing campaigns, including stakeholder engagement, resource allocation, and timeline management, ensuring seamless delivery within scope and budget.
- Secured significant campaign funding by developing and presenting data-driven proposals, aligning marketing goals with organisational objectives and stakeholder expectations.
- Designed and implemented campaign governance frameworks to ensure compliance with brand standards, mitigate risks, and maintain accountability across all campaign phases.
- Conducted thorough market and competitor analysis, leveraging data-driven insights to optimise campaign performance and align with marketing objectives.
- Managed digital marketing budgets, tracking expenditures, forecasting costs, and ensuring financial accountability to deliver campaigns within allocated resources.
- Produced detailed campaign performance reports for stakeholders, highlighting progress, risks, and key performance indicators (KPIs) such as ROI, CTR, and conversion rates to support data-driven decision-making.
- Streamlined communication processes through effective email and collaboration tools, ensuring clear and timely updates to all internal and external stakeholders.
Technical Project Coordinator - Smart IT - Leeds, Yorkshire
(2025-01)
- Architected and maintained comprehensive project documentation and phase-specific roadmaps, ensuring full lifecycle visibility and providing a structured framework for successful technical deployments and milestone tracking.
- Facilitated seamless coordination with external vendors and third-party stakeholders to align scheduling requirements, effectively mitigating potential bottlenecks and ensuring synchronised delivery across complex project timelines.
- Spearheaded technical discovery and information-gathering initiatives to architect robust migration and installation strategies for Microsoft 365 environments, hardware infrastructure, and enterprise telephony systems, significantly minimising downtime during critical transitions.
- Demonstrated exceptional organisational agility by managing concurrent workstreams and high-priority scheduling, consistently meeting rigorous project milestones while maintaining high standards of service delivery and operational efficiency.
Project Management Officer - EMIS Health - Leeds, Yorkshire
(2023-12 - 2024-12)
- Developed and maintained internal standard operating procedures (SOPs) for digital marketing processes, enhancing operational efficiency and ensuring seamless workflows for campaign execution, analytics reporting, and other critical functions, contributing to streamlined marketing operations.
- Proactively documented and communicated client requirements, fostering clear understanding and improving client satisfaction throughout campaign lifecycles.
- Strengthened campaign governance by supporting change management initiatives, optimising budget allocation, and implementing lessons learned, driving improved campaign efficiency and success.
- Ensured campaign delivery readiness by validating digital assets and content against brand guidelines and performance standards, guaranteeing a smooth launch process and enhancing overall campaign quality.
E-commerce PPC Executive - Digital Beans - Canterbury, Kent
(2022-11 - 2023-12)
- Conducted in-depth analysis of paid campaign performance data, identifying opportunities to enhance ROI, conversions, and revenue for e-commerce clients. Successfully reduced cost per acquisition (CPA) by 51.4%, from £30 to £19, achieving the client's £20 CPA target.
- Created data-driven presentations and performance reports, delivering actionable insights and demonstrating value to e-commerce clients to support strategic decision-making and campaign optimisation.
- Performed comprehensive keyword research and analysis, expanding paid search targets and informing data-driven optimisation strategies. This led to a significant increase in orders, from 25 (July–Dec 2022) to 283 (Jan–Sept 2023).
PPC Executive - AMS Media Group - London, UK
(2021-03 - 2022-11)
- Collaborated with cross-functional teams to analyse campaign performance data, identifying actionable insights to drive improvements and achieve marketing objectives.
- Supported new business initiatives by delivering data-driven analysis and visualisations for client presentations, enabling informed decision-making and strategic campaign planning.
- Developed and optimised integrated paid strategies across search, social, print, and radio channels, leveraging performance data to enhance campaign relevance, effectiveness, and ROI.
- Fostered strong client relationships by ensuring seamless cross-channel campaign execution through continuous data-backed optimisation and clear, consistent communication with internal and external stakeholders.
