Hayfa Khatib

Results-driven marketing professional with broad experience across email marketing, CRM, marketing automation, events, content marketing and partnership campaigns. Combines strong analytical skills with commercial awareness and copywriting expertise to develop high-performing customer communications and integrated marketing campaigns. Proven track record of building email marketing programmes, optimising customer journeys through testing and automation, and using insights from wider marketing channels to improve engagement, conversion and customer experience.

Marketing Performance Specialist at Safetykleen

• Built and implemented automated customer communication workflows using Mailchimp and integrated business systems to improve customer experience and operational efficiency. • Designed and launched an automated repeat-service reminder programme, prompting customers to schedule collections while notifying internal sales teams, improving customer engagement and supporting proactive account management. • Developed automated customer satisfaction survey journeys to monitor feedback, identify at-risk customers earlier and provide actionable insights to commercial teams. • Analysed campaign performance data to identify opportunities for improvement across messaging, customer journeys and conversion rates. • Managed cross-functional marketing projects, translating business requirements into scalable marketing automation solutions. • Managed customer data and audience segmentation across Dynamics 365 and Mailchimp, maintaining accurate contact records through ongoing cleansing, enrichment and campaign feedback updates. Improved email deliverability and targeting, contributing to a 30% increase in email open rates and stronger overall campaign performance.

Bachelor Of Arts in English Literature with Specialisation in Language – University of Leicester (UOL)