National Account Manager at Fix8 Kombucha / Fibe Soda (2026-06 – Present)
- National Account Management – Managing national accounts and buying groups across the OOH and catering channels, including Foodbuy UK and route-to-market partners such as DDC Foods, with responsibility for rate card and promotional submissions across the Fix8 and Fibe portfolios.
- Sales Analysis & Reporting – Building dynamic sales trackers and dashboards across wholesale, distributor and catering datasets, delivering SKU-level, year-on-year and customer concentration insights to shape commercial strategy.
- New Business Development – Building and prioritising a national prospect pipeline across coffee shop, B+I (business & industry) and workplace catering channels, including corporate site target lists for major London accounts.
- Brand Representation & Events – Representing Fix8 and Fibe at Taste of London, Bread & Jam, and foodservice and supplier summits, alongside sampling activity and pop-up activations.
Business Development executive at Peppersmith (2024-12 – 2026-06)
- Account Management – Category managing foodservice (with full P&L responsibility) and pharmacy, focusing on developing existing accounts, ensuring they have the right product range, implementing line extensions, and providing the necessary support to help them grow. Customers including Harrods, DayLewis, WHSmith Travel, DDC Foods, StoresSupply, Wholefoods
- Business Development – Identifying and securing new business opportunities across trade both in the UK and internationally to expand brand footprint. Consistently meeting ambitious sales targets, managing priorities and working across cross-functional teams.
- Field Sales Management - Managing a team of 12 reps from training through to strategy and 1-1 performance sessions
- Promotions & In-Store Execution – Ensuring annual activity plans are in place, driving promotional campaigns, and managing the execution of in-store activations.
- Forecasting – forecasting for all trade accounts
- Brand Representation – Acting as the face of Peppersmith, fostering strong relationships with buyers, reps, and key stakeholders.
- Marketing & Events – Running all guerrilla campaigns, assisting with social media marketing, design work, and consumer/trade marketing efforts, as well as preparing for and attending trade shows to boost sales and brand awareness.
- Sales Support – Supporting the Sales Manager with larger national and international accounts.
Sales and Marketing Assistant at Peppersmith/blockhead (2024-09 – 2024-12)
- Working closely with the Peppersmith Sales Managers to grow and develop sales on UK and International markets. Building strong, positive and sustainable relationship with distributors and independent retailers, in person, online and at trade shows.
- Working with Blockhead Head of Sales to develop new business, including assisting in managing the Field Sales Team.
- Ensuring that existing client relationships remain strong and meet growth plans.
- Assist in sampling events to build brand awareness and increase sales.
- Assist Brand Manager and marketing team in producing content for marketing purposes
- Assisting social media team in administration of social channels and being a customer service liaison.
- Providing sales administration support, producing marketing content and assisting with social media (including brand photography) for Blockhead.
- Providing assistance on an ad-hoc basis to all other brands within the Patchwork Brands Group (Higher Nature / Colour & Stripe / St Swithins Wine Shippers)
Marketing Work Experience at Penguin Random House, penguin press (2024-09 – 2024-12)
- Conducted influencer mailings, merchandising and product research, sent out proof mailings, created a Biblio catalogue schedule and editorial calendar in addition to having opportunities to contribute to weekly team meetings.
- Undertook complete end-to-end marketing starting with reading the novel, through suggesting influencer mailings, to promotional merchandising suggestions and final product research for this merchandise with cost and sourcing.
Sales Work Experience at Penguin Random House, audio & online (2024-09 – 2024-12)
- Undertook data cataloguing, market analysis, auditing of PRH amazon storefronts, a Hot Titles meeting, a children's covers meeting and an internal UK Online and Audio meeting.
