Himanshi Kalra

Performance Marketing professional with hands-on experience in Meta Ads, lead generation, campaign optimization and marketing analytics.

Experience managing and monitoring high-volume lead-generation campaigns across automotive and consumer-focused accounts, with exposure to CPL, lead volume, spend, campaign performance and lead quality analysis. Skilled in audience targeting, creative testing, budget optimization, reporting and data-driven campaign decision-making.

• Drive Meta lead generation campaigns for different brands consistently delivering 50,000+ qualified leads per month.
• Achieved industry-leading CPLs of ₹25–₹40 through continuous audience targeting refinement, creative testing, budget optimisation.
• Analyze end-to-end campaign performance, prepare data-driven reports, and implement optimizations to improve lead quality.
• Manage billing, reporting, and operational workflows across multiple client accounts, ensuring accuracy and on-time delivery.

Bachelor of computer application