Global Head of Marketing at Self Glow by James Read (2026-03 – Present)
- Own global brand and marketing strategy across the UK, US and Germany, translating business objectives into integrated plans spanning DTC, retail, digital, CRM, PR, social, influencer, partnerships and experiential.
- Partner closely with the Founder and senior leadership team to evolve brand positioning, commercial strategy and international growth priorities.
- Lead the brand's omnichannel strategy, creating a consistent premium customer experience across owned e-commerce, retail partners and communications.
- Own DTC marketing performance across the customer funnel, using revenue, acquisition, conversion, AOV, retention, ROAS and customer insight to inform channel strategy and investment.
- Lead strategic retail partnerships and activation, working closely with key partners including Space NK to drive category leadership, customer acquisition and incremental revenue.
- Lead integrated product launches and campaigns from strategy and positioning through to creative development, media, influencer, PR, retail and digital execution.
- Manage marketing budgets and agency partners, balancing investment between long-term brand building and shorter-term commercial performance.
- Lead and develop the marketing team, creating clear priorities, accountability and greater alignment across brand, content, digital and commercial activity.
- Identify and develop international market and distribution opportunities while ensuring consistent premium brand positioning across markets.
Global Head of Marketing at Self Glow by James Read (2026-03 – Present)
Key Achievements
- Delivered double-digit YoY DTC revenue growth, including the brand's biggest-ever trading month.
- Drove +61% YoY sales growth with Space NK, establishing Self Glow as the #1 brand in its category with the retailer.
- Accelerated international expansion, contributing to double-digit growth in the US.
- Strengthened the brand's skincare-first positioning, creating a clearer point of difference within the premium self-tan market.
Head of Brands at Discovered Brands (2023-10 – 2025-11)
OUAI | Glow Recipe | Farmacy | Versed | Briogeo | Corpus | Hanz du Fuko | Tula
- Led brand strategy and market development for a portfolio of culturally relevant, founder-led premium beauty and lifestyle brands including OUAI, Glow Recipe, Farmacy, Versed, Briogeo and Corpus.
- Translated global founder and creative vision into clear UK and European brand strategies, protecting each brand's distinctive identity while adapting storytelling for local audiences, retailers and cultural moments.
- Owned integrated brand planning across campaigns, content, social, influencer, PR, partnerships, retail and experiential, ensuring every touchpoint contributed to a coherent and distinctive brand experience.
- Developed culturally relevant campaigns and collaborations that built awareness, community and desirability while delivering against ambitious commercial objectives.
- Set the strategic and creative direction for launches, developing clear briefs and bringing internal teams, agencies, retailers and brand partners together around a shared vision.
- Partnered closely with global brand founders and leadership teams, providing strategic market insight and influencing positioning, launch strategy and investment priorities.
- Led and developed a high-performing brand team, creating clear priorities, raising creative standards and fostering a collaborative, ambitious culture.
- Lead strategic retail partnerships and activation, working closely with key partners including Space NK to drive category leadership, customer acquisition and incremental revenue.
- Lead integrated product launches and campaigns from strategy and positioning through to creative development, media, influencer, PR, retail and digital execution.
- Manage marketing budgets and agency partners, balancing investment between long-term brand building and shorter-term commercial performance.
- Lead and develop the marketing team, creating clear priorities, accountability and greater alignment across brand, content, digital and commercial activity.
- Identify and develop international market and distribution opportunities while ensuring consistent premium brand positioning across markets.
Head of Brands at Discovered Brands (2023-10 – 2025-11)
Key Achievements
- Delivered +180% portfolio revenue growth between 2023–2025, combining strong brand building with disciplined commercial execution.
- Led Glow Recipe's European expansion across 14 markets, including Sephora's largest skincare launch, translating a globally distinctive brand into a scalable multi-market strategy.
- Created and delivered OUAI's Summer of St. Barts, bringing together content, influencer, PR, retail and experiential to create a culturally relevant brand moment and deliver #1 retailer performance.
Global Head of Brand & Marketing at TEMPLESPA (2020-09 – 2023-09)
- Led global brand and marketing strategy, repositioning and modernising TEMPLESPA to strengthen its premium proposition and support ambitious commercial growth.
- Owned the integrated marketing strategy across DTC, digital, CRM, social, content, PR, influencer, partnerships and customer experience, creating a more connected omnichannel approach.
- Worked closely with executive, commercial and digital leadership to translate business objectives into clear annual marketing strategies, investment priorities and growth plans.
- Led brand transformation across positioning, proposition, creative direction, messaging and customer experience, ensuring consistency across owned and partner channels.
- Used customer, e-commerce and commercial insight to optimise the full funnel, balancing acquisition efficiency, conversion, AOV, retention and lifetime value with longer-term brand building.
- Led integrated campaigns and launches across paid, owned and earned channels, connecting creative strategy with measurable commercial objectives.
- Managed significant marketing budgets and agency relationships, continually assessing performance and reallocating investment against business priorities.
- Built and led a multidisciplinary marketing team across brand, digital, content and creative, creating greater accountability, collaboration and commercial focus.
Global Head of Brand & Marketing at TEMPLESPA (2020-09 – 2023-09)
Key Achievements
- Delivered +150% growth across owned channels, significantly increasing DTC and digital contribution to the business.
- Led the successful repositioning and modernisation of TEMPLESPA, creating a more distinctive premium proposition and stronger platform for future growth.
- Built a more integrated and commercially focused marketing function, connecting brand, digital and customer strategy across the organisation.
- Balanced long-term brand building with commercial performance, using customer, retailer and market insight to identify opportunities and inform strategy.
Head of Brand & Marketing, UK & EU at Bondi Sands (2018-11 – 2020-05)
- Led UK & EU marketing strategy, communications and 360° campaign delivery for Bondi Sands, driving brand growth, audience engagement and market leadership.
- Owned annual marketing planning, budget and P&L, balancing brand investment with commercial performance across a £15m UK / €1.4m EU business.
- Developed and executed integrated campaigns across digital, PR, influencer, social, partnerships, experiential and retail channels.
- Led the launch into Germany and Scandinavia, developing full-funnel marketing strategies to build awareness, acquire new audiences and establish the brand in new markets.
- Identified new audience and commercial opportunities through consumer insight, partnerships, new listings and culturally relevant campaign activity.
- Worked cross-functionally with commercial, sales, retail and agency teams to ensure marketing plans supported wider business and distribution objectives.
- Managed and developed a team of eight, alongside external agencies and creative partners, to deliver high-impact, insight-driven marketing.
- Owned influencer and creator strategy across UK & EU, building brand awareness, content engagement and authority.
Head of Brand & Marketing, UK & EU at Bondi Sands (2018-11 – 2020-05)
Key Achievements
- Established Bondi Sands as the #1 self-tan brand in the UK.
- Drove 7% YoY market share growth and record-breaking SKU sell-through, with 10k units sold in week one.
- Delivered 30% YoY category growth through strategic new listings, audience development and campaign excellence.
- Successfully launched and established the brand across new European markets.
Senior Brand Manager at Batiste (Church & Dwight) (2016-06 – 2018-11)
- Defined the 1, 3, and 5-year strategic NPD and brand roadmap for Batiste, delivering growth across multiple ranges and retailers.
- Managed full ATL/BTL budget and led integrated campaigns that expanded penetration and frequency.
- Partnered cross-functionally to realign NPD and communication strategy for sustainable category leadership.
Senior Brand Manager at Batiste (Church & Dwight) (2016-06 – 2018-11)
Key Achievements
- Surpassed campaign KPIs across multi-channel launches.
- Led a full 360° relaunch of Batiste Core range, increasing penetration by 3% and brand to #3 shampoo brand in the UK.
Senior Global Brand Manager at Eden Parfums (2014-01 – 2016-06)
One Direction & Cristiano Ronaldo Fragrances
- Led global creative campaigns, PR, and sponsorship activations across major celebrity fragrance lines.
- Developed and executed high-visibility 360° media strategies across print, digital, and experiential channels.
Assistant Product Manager at RIMMEL, Coty (2011-08 – 2013-12)
- Owned 360° global strategy for nail category launches, from NPD to campaign execution across TV, digital, and influencer platforms.
- Collaborated with celebrity partners including Kate Moss and Rita Ora to drive record growth in key franchises.
