Holly Imison
Research & Marketing Executive
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About
A Biology and Marketing Management graduate with over two years’ experience working in marketing and research in a professional services environment. My key skills include writing content, developing campaigns, managing events, carrying out market research, and data analysis and reporting. Having recently returned from five months of solo travel across Asia, I am eager to bring my newfound confidence and adaptability to a new role.
I enjoy roles that combine creativity, analytical thinking, collaboration, and problem-solving.
Experience
Research & Marketing Executive - Proddow Mackay Solicitors LLP
(2023-10 - 2026-02)
Hybrid, full-time
- Created and optimised content for blogs and webpages across 8 brand websites
- Analysed website, social media and campaign data, and produced performance reports for the senior leadership team
- Managed company-wide events, including the annual summer and winter parties for over 250 people
- Developed and optimised Google Ads campaigns, leading to increased website traffic, leads and conversions
- Increased website traffic and backlinks by conducting original primary research and incorporating my findings into SEO content, including a five-year analysis of first-time buyer trends across all counties in England and Wales
- Contributed to brand development through logo design and brand colour palette creation
- Designed B2C brochures using Canva
- Improved website speed and user experience by identifying and resolving technical SEO issues in WordPress
- Supported strategy development through environmental, consumer, and competitor research using primary and secondary data collection methods
- Contributed to customer service improvements by conducting mystery shopping reports and customer service assessments for the senior leadership team
Customer Advisor - Pavers Shoes
(2022-07 - 2023-10)
In person, part-time
- Greeted, assisted, and served customers in person and over the phone
- Picked and packed orders
- Consistently achieved sales targets and customer newsletter sign-up targets
Education
Master of Science - Marketing Management Practice - The University of Sheffield (2022-09 - 2023-09)
Bachelor of Science - Biological Sciences - The University of Warwick (2019-10 - 2022-06)
