Holly Newman

Bi-lingual marketing professional with CIM level 6 diploma and ten years experience in the education and technology sectors with experience working internationally. Strong interpersonal and organisational skills, with confidence in planning and managing simultaneous cross-organisational marketing plans across complex subject areas and business levels.

1 May – 1 July, University of Bristol – Interim International Marketing Manager

• Line management: Line management of a team of three.
• Strategic planning: Aligning marketing to overarching strategy and international strategy.
• Stakeholder management: Working with stakeholders across the University, across all international marketing projects.

• Project launch: Launched marketing elements of new partnership. 
• Project management: Manage the projects for five external partnerships.
• Strategic planning: Develop and implement multiple, simultaneous cross-organisational strategic marketing plans with partner organisations.
• Partnership management: Manage multi-organisation, department and stakeholder input for updates and sign off for materials and campaigns. 
• Collaboration with external partners: Regularly collaborate with partners to implement digital and print marketing.
• Digital Campaigns: Leading University’s largest international lead generation campaign for two years.
• Brand: Proof materials for brand accuracy and develop marketing toolkits for partners. 
• Copywriting: Produce copy for audiences whose first language is not English, being aware of language and confident producing copy for all channels and formats.
• Proofing: Detailed and frequent proofing of a range of print and digital materials, including consideration of audiences, country-specific factors and ensuring they are CMA compliant. 
• Digital agency: Commission videos, animations, design and digital campaigns.
• Languages: Proof materials in other languages querying possible discrepancies.
• Website: Refresh and detailed and updates. Worked closely with a Digital Content Creator for UX updates.
• CRM: Develop year-long new student communications plans for multiple audiences.
• Reporting: Produce data studio reports for two companies websites.
• Video: Develop small videos, implementing basic video editing using Premier Pro.
• Design: Develop digital materials which include email headers and footers. 
• Budget management: Have managed large and small and delegated project budgets.
• Line management: Manage a Marketing Assistant.
• Events: End to end set up and running of a new event with 25 schools and 399 students.
• Testimonial gathering: Actively working to get student testimonials.
• Proposal development: Develop detailed proposals for campaigns, events and production with input from a large number of stakeholders from different business areas.
• Translation: Commission the translation of copy through agencies.
• Problem solving: Regularly work across teams to find solutions to new issues arising. Comfortable being reactive and responding accordingly to changes. 
• Communication: Regular communication with external partners, departments and contact across business levels including senior leadership. Work closely with recruitment and admissions.
• Presentations: Deliver recruitment presentations, including presenting to large groups of international agents. 
• Global working: Work with offices all over the world including Mexico and China.
• Organisation: Highly organised, priorisiting planned work alongside ad hoc requests

• Product and service marketing: Developed tactical marketing campaigns for individual products and services under the FE, HE, technologies and research and libraries strategies. Topics included digital resources, archival collections, cyber security, Edtech, learning analytics. 
• Product launch: Managed the successful launch of the new Learning Analytics service, aligning activity to overarching strategy whilst meeting service team targets.
• Collaboration: Liaised with teams across all levels of the business to understand marketing requests and build and maintain plans. 
• Relationship building: Built strong relationships across Jisc, including regular travel to other offices in the UK. Helped to manage expectations an facilitate ways of working.
• Digital campaigns: lead the digital campaigns for event marketing and products and services.
• Social media: Managed paid for content across social channels.
• Competing deadlines: Accustomed to the pressure of prioritising and completing work to the highest standard and correct timescales. 
• Complex subjects: Built an understanding of the breadth of products and services within a complex organisation with many departments, products and services.
• Research: Utilised analytical skills to identify and research information gaps in marketing plans and proactively worked with the research team to better understand audience and channels.
• Reporting: Reviewed analytics to understand impact and inform planning.
• Strategy: Worked closely to Marketing managers to develop strategic marketing plans.
• Digital agencies: Briefed in new design, video, copy and digital marketing campaigns.
• Budget management: Managed delegated budgets.
• Copywriting: Wrote and edited copy for different product and service areas.
• Partnerships: Collaborated with other companies including HESA, QAA, UCAS.
• Brand: developed materials and campaigns which were on brand. 
• Case study development: Briefed in produced and promoted case studies.
• Events: Managed end to end marketing planning for large Jisc events. 

2018-2019: City of Bristol College, CIM Level 6 Diploma in Marketing